‘OOH reinforces the trust factor’: Ram Jalan

In Viewpoints By Bhawana Anand - September 30, 2019

Ram Jalan, CMO, Omaxe Ltd talks about the real estate brand’s outlook on OOH advertising. Edited excerpts:

The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi

In Gallery By - September 03, 2019

The versatile actor explained that the OOH industry needs to create OOH Lala experience for consumers

The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi

In OOH News By Mohit Manghani - July 29, 2019

The versatile actor explained that the OOH industry needs to create OOH Lala experience for consumers

Sara Ali Khan to promote Fanta’s new Juicy+ variant

In OOH News By M4G Bureau - July 08, 2019

The actor will be the face of the brand’s entire marketing and promotion campaign

‘The time for DOOH has truly arrived’

In Viewpoints By Rajiv Raghunath - June 24, 2019

Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) shares his perspectives on the growth and development of DOOH media and the factors that will determine this industry’s growth journey

Actor & Thought Communicator Ashish Vidyarthi to speak at OAC 2019

In OOH News By M4G Bureau - June 17, 2019

Ashish Vidyarthi is a multi-faceted thespian and thought communicator. A National Award winning actor, he has worked in over 200 films in 11 languages over his 26-year career. He is the founder of Ashish Vidyarthi And Associates

Kerala Tourism ropes in The Social Street for Champions’ Boat League

In OOH News By M4G Bureau - June 07, 2019

E-Factor Entertainment agency is also a part of the official agency consortium given the branding, promotions, marketing and revenue generation activities mandate for five-years

Asian Paints taps rural India with Kabaddi League promos

In OOH News By M4G Bureau - May 16, 2019

The aim is to resonate with local audiences and players via the 2nd edition of Tractor Emulsion Bharat Super League 2019

Sip on it: TVF’s ‘Kota Factory’ premiers on tea cups

In Campaigns By M4G Bureau - May 10, 2019

The tea cup promo handled by CupShup is an attempt to reach out to students through their favorite spot for discussions

DOOH Market expected to reach $ 8,393.30 mn by 2023

In Research By M4G Bureau - April 17, 2019

Factors that enabled impact DOOH growth include rapid digitisation, reduced cost and increasing online ad trend