“OOH has a higher sticky factor compared to other mediums”

In Viewpoints By N Jayalakshmi - December 23, 2021

Somany Ceramics is a brand that has leveraged the out-of-home (OOH) medium in many ways - from hoardings and branded buses that also served as mobile stores; to in-stadium and airport branding. In an interaction with Media4Growth, Minal Somany, Brand Custodian, Somany Ceramics, shares the brand’s experience in the OOH space, the possibilities with it in future and the challenges therein. Read on…

‘There is a shortage of digital inventory’

In Digital OOH By N Jayalakshmi - October 22, 2021

Icy Varghese, Managing Director, PlayAds shares his take on the pDOOH space - the challenges, possibilities and growth factors

‘Let’s get in automation first, programmatic will be the next natural step’

In Viewpoints By N Jayalakshmi - October 18, 2021

Shriranga K Sudhakara, MD, Vyoma Media, shares his insights on the various layers inherent in the pDOOH space and on the factors that can drive its growth in a manner that benefits the OOH industry as a whole.

‘Measurement & rate card are two engines for industry growth’

In Viewpoints By N Jayalakshmi - August 23, 2021

Well-regulated pricing with a rate card system is one of the factors can drive advertiser trust in a medium. But in the OOH space, rate card is still a challenge. Pramod Bhandula, Chairman, JCDecaux India & Vice Chairman, IOAA shares his views on why a rate card system is important for the OOH industry and how it can be made a reality.

‘DOOH industry is bullish about transit media’

In OOH Solutions By Pray Jani - August 18, 2021

Sunil Khera, MD, Aero Digital, a leading player in the digital display solutions space, shares his views with Media4Growth on the factors that will keep the DOOH market afloat even as the industry grapples with the pandemic aftermath.

Rural Marketing Association of India announces new leadership

In OOH News By M4G Bureau - May 04, 2021

Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .

Shilpa Shetty to endorse BL Agro’s ‘Nourish’

In OOH News By M4G Bureau - March 10, 2021

With aggressive promotion plans for the current year, BL Agro Industries has signed the popular Bollywood actor and fitness icon as the face of the brand for all its promotions.

Bumble opts localised OOH approach to share dating tips & tricks

In OOH News By M4G Bureau - February 23, 2021

Launched in Hyderabad, the campaign is to be seen at in restaurants and pubs

DOOH market in Europe to grow at 12% CAGR during 2021-’28

In Research By M4G Bureau - February 15, 2021

According to Data Bridge Market Research the market is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as a major factor for the growth of the market

The Primers: Headlining UK’s large format DOOH scale, impact

In Digital OOH By Rajiv Raghunath - February 06, 2021

Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor