The ‘Goodness of Yogurt’ a delicious spread on OOH

In Campaigns By M4G Bureau - March 03, 2023

Actor Varun Dhawan exudes the brand’s energetic attributes in the creative

All about the WOW factor!

In Viewpoints By Rajiv Raghunath - February 22, 2023

Scott Krantz, CEO of Los Angeles-based WOW Media, a leading operator of iconic DOOH media sites and a pioneer of traffic-facing, large format full motion displays, talks about the company’s business journey to the top, in an interview with Rajiv Raghunath.

Bright economic forecast bodes well for advertising biz

In OOH News By M4G Bureau - February 03, 2023

Infrastructure development, rail expansion, EV promotion among factors that could help drive OOH/DOOH growth

Australia’s OOH net media revenue scales $1bn level in 2022

In OOH News By M4G Bureau - January 31, 2023

Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn

Showcasing Kashi Balloon and Boat Festival

In Campaigns By M4G Bureau - January 24, 2023

Sharing his comments on the spectacular event promotion, Kaushal Raj Sharma, Commissioner Varanasi, said that “ancient traditions of our country need to be packaged into authentic and curated experiences for the modern travellers”

‘NINFRIS, e-auctions augment ease of investment in railway media’

In OOH News By M4G Bureau - January 23, 2023

Dr Anup Dayanand Sadhu, Chief Commercial Manager, South Western Railway spoke about the factors augmenting investments in railway media.

Shalini Sankar, National Head - Business Development, Laqshya Media will be speaking on ‘The Southern OOH Advantage: Factors making OOH the go-to media’

In OOH News By M4G Bureau - January 17, 2023

The session will bring forth the emerging business growth opportunities in the southern OOH markets.

Jayesh Yagnik to speak on growth opportunities in southern markets at South India Talks OOH Conference in Bengaluru

In OOH News By M4G Bureau - January 16, 2023

Jayesh will be sharing his perspectives on ‘The Southern OOH Advantage: Factors making OOH the go-to media’

Senthil Kumar, CBO, Dindigul Thalappakatti to address 1st South India Talks OOH Conference on Jan 20

In OOH News By M4G Bureau - January 09, 2023

Senthil Kumar will be speaking on the theme of ‘Leveraging OOH for hyperlocal advertising - key success factors’.

Brand spends on OOH will be sustained: Vinkoo Chakraborty, President, Rapport Chrome

In OOH News By Rajiv Raghunath - October 21, 2022

Vinkoo Chakraborty shares her perspectives on the factors driving OOH growth in the current festive season and how this growth will be sustained in the coming months. Edited excerpts of the interview with Rajiv Raghunath.