Tuesday, July 16, 2024

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‘Right OOH innovation can deliver the ‘wow’ factor that advertisers demand’
‘Right OOH innovation can deliver the ‘wow’ factor that advertisers demand’

In OOH News By M4G Bureau - August 01, 2023

Shashank Srivastava, Senior Executive Officer, Maruti Suzuki took us through the potential that OOH offers for brand campaigns during his talk at OAC 2023.

Manoj Bajpayee kicks off OAC 2023 on an inspiring & introspective note
Manoj Bajpayee kicks off OAC 2023 on an inspiring & introspective note

In OOH News By N Jayalakshmi - July 28, 2023

“That’s the magic of OOH - it’s larger than life, in your face, bold and beautiful,” said Manoj Bajpayee, distinguished actor and Padma Shri awardee, while setting an affirmative and inspiring context to the Outdoor Advertising Convention 2023 that was inaugurated today at the Manekshaw Centre in Delhi. In an interactive session with Rajiv Raghunath, Managing Editor - Media4Growth and Outdoor Asia, Manoj shared his success journey that is testimony to the power of self-belief and commitment to a dream.

‘Campaign delivery matters’
‘Campaign delivery matters’

In Viewpoints By Rajiv Raghunath - July 14, 2023

Michael Steinberg, Chief Revenue Officer of US-based StreetMetrics throws light on measurement metrics for moving media, and key factors contributing to greater market acceptance of their offerings, in an interview with Rajiv Raghunath. Edited excerpts:

‘We need to build merit for DOOH’
‘We need to build merit for DOOH’

In Digital OOH By M4G Bureau - July 07, 2023

Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they have to be interactive and create a ‘wow’ factor

‘DOOH is fantastic, but pricing is a crucial factor’
‘DOOH is fantastic, but pricing is a crucial factor’

In Viewpoints By M4G Bureau - June 24, 2023

Rajesh Chheda, Founder and MD, Just In Time shares his perspective on using OOH for business growth, retail design and more in an interview with Media4Growth

Celebrated Actor & Padma Shri Awardee Manoj Bajpayee to address Outdoor Advertising Convention 2023 in Delhi
Celebrated Actor & Padma Shri Awardee Manoj Bajpayee to address Outdoor Advertising Convention 2023 in Delhi

In OOH News By M4G Bureau - June 23, 2023

Manoj Bajpayee will be speaking on the theme of ‘Getting the best out of life's roller-coaster rides’

Malabar Gold & Diamonds renews association with RRR actor NTR Jr.
Malabar Gold & Diamonds renews association with RRR actor NTR Jr.

In OOH News By M4G Bureau - June 21, 2023

The association will see the actor feature in Malabar’s upcoming consumer campaigns

Matt Steffenson, Director of Supply, APAC, Vistar Media to address OAC 2023 on pDOOH
Matt Steffenson, Director of Supply, APAC, Vistar Media to address OAC 2023 on pDOOH

In OOH News By M4G Bureau - June 07, 2023

Matt will be sharing his perspectives on the success factors of pDOOH, drawing upon case studies, and the pain-points of media owners and buyers that get addressed.

‘People behind the scenes are the reason we are where we are today’
‘People behind the scenes are the reason we are where we are today’

In Gallery By - May 18, 2023

Junaid Shaikh, MD, Roshanspace Brandcom talks about the ‘behind the scenes’ team of contractors, structural engineers, designers, artists, and others that plays an instrumental role in the company’s progress. “Couldn’t have happened without a fantastic, motivated team,” he says.

What keeps Mumbai OOH ticking
What keeps Mumbai OOH ticking

In OOH News By M4G Bureau - May 15, 2023

A large city population, high GDP and personal income levels, high traffic density, northbound retail consumption, and growing industrial and commercial activities are among the chief factors that make Mumbai the most attractive OOH advertising destinations in the country.

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