‘Design specific to local conditions, foundation analysis, regular audit & maintenance must for hoarding stability’

In Viewpoints By Rajiv Raghunath - July 01, 2024

Prashantkumar A Jaiswal, Director, CivilTech India, Nashik highlights the factors that are paramount for ensuring the structural stability of hoardings.

Times Innovative Media President Shekhar Narayanaswami to engage in a fireside chat at OAC 2024

In OOH News By M4G Bureau - June 26, 2024

Shekhar Narayanaswami will be speaking about factors that go into scaling up OOH business, building up conventional and DOOH media streams, use of new technologies, much more.

MCD orders media operators, contractors to conduct structural stability audit of hoardings, unipoles & other ad structures

In OOH News By M4G Bureau - May 15, 2024

The audit to be conducted on an immediate basis

Het Graphics Director Asit Shah to join panel on ‘future-proofing OOH business’ in Gujarat Talks OOH conference

In OOH News By Sakshi Sanghavi - April 19, 2024

The panel will direct focus on factors will help augment media owning business prospects in the Gujarat markets

‘We liberate OOH firms from tedious reporting & admin burdens’

In Viewpoints By M4G Bureau - April 11, 2024

Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick speaks about the company’s business offerings, mode of client engagement, market outreach and other key factors in an exclusive interview with Rajiv Raghunath, conducted in Cape Town. Edited excerpts:

MSMA ties up with Fugumobile to bring in the wow factor into OOH

In OOH News By Sakshi Sanghavi - April 03, 2024

MSMA leverages Fugumobile's expertise in digital creativity and tech to conceptualise and execute captivating Out of Home campaigns

What automation & programmatic mean for OOH

In OOH News By Rajiv Raghunath - March 20, 2024

Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum

‘Strong national industry bodies, common currency, sustainability, coordinated adtech vital for OOH growth’

In OOH News By Rajiv Raghunath - March 13, 2024

WOO President Tom Goddard highlighted the key factors driving OOH growth across global markets, and the challenges to be overcome, in his address at the 1st in-person WOO Africa Forum organised in Cape Town, South Africa

2nd South India Talks OOH Conference inaugurated, knowledge sessions underway

In OOH News By Neelambari Kakaraparthi - February 02, 2024

Focus on factors that contribute to doubling OOH business in the region

‘DOOH has seen significant growth in South Africa’

In Viewpoints By Rajiv Raghunath - August 18, 2023

Dave Roberts, Chairman of OOH & Head of M+A, Primedia, South Africa shares his perspectives on OOH business patterns in South Africa and rest of Africa, market readiness for programmatic OOH, among other key factors. Edited excerpts of the interview with Rajiv Raghunath.