DOOH, tech solutions will prop up OOH growth: KPMG

In Research By Bhawana Anand - August 22, 2019

Transit media accounts for 44% of OOH revenues

L&K Saatchi & Saatchi wins the global creative mandate for VFS Global

In OOH News By M4G Bureau - August 07, 2019

L&K Saatchi & Saatchi will be managing VFS Global’s marketing and branding mandate for all their operations worldwide

Havas Media bags integrated media duties of British Council

In OOH News By M4G Bureau - August 01, 2019

The mandate includes media strategy, planning & buying, digital and social duties

Carat India wins media duties of ACCA

In OOH News By M4G Bureau - July 11, 2019

The account, won following a multi-agency pitch, will be serviced from the agency’s Mumbai office

Eyetalk Media Ventures in exclusive 3-yr tie-up with Taggify, LATAM and Surfboard Digital

In Digital OOH By M4G Bureau - July 08, 2019

Through this agreement, the DOOH media firm’s consumer engagement platforms TagTalk and BizTalk will be available online to advertisers and provide buyers with actionable audience insights, making OOH more accountable, accessible, flexible and more contextual

Chimp&Z Inc bags Redstone Group’s 360° marketing mandate

In OOH News By Pray Jani - July 05, 2019

The agency’s Mumbai office will manage both offline and online marketing duties for the real estate development company

L&K Saatchi & Saatchi wins Emami Cement communication duties

In OOH News By M4G Bureau - May 28, 2019

L&K Saatchi, which won the business after a multi-agency pitch, will handle the integrated communication duties and the agency’s Kolkata office will handle the business

Saint-Gobain appoints Vizeum India as media agency

In OOH News By M4G Bureau - May 02, 2019

The agency bagged the account following a multi-agency pitch

UK OOH reports strong growth of 8.1% in Q4 of 2018

In Research By M4G Bureau - February 26, 2019

Digital accounted for 53% of the total Out of Home revenues, according to the report by trade body Outsmart

Australia OOH industry net revenues reach A$927mn size in 2018

In OOH News By M4G Bureau - February 20, 2019

DOOH revenue accounts for 52.3% of total net media revenue year-to-date