Accountability, addressability, attribution key to OOH success: Sheila Shanmugam

In OOH News By Rajiv Raghunath - November 07, 2023

Sheila Shanmugam, CEO, Mindshare Group Malaysia presented her perspectives on ‘Driving accountability for OOH investment’ at the WOO APAC Forum in Bali

QMS launches DOOH post-campaign analysis tool Performance+

In Digital OOH By M4G Bureau - August 28, 2023

The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns

Broadsign appoints Veronica Ong as Sales Director, Southeast Asia

In OOH News By M4G Bureau - January 30, 2023

As former team leader of JCDecaux’s strategic and airport advertising accounts, Veronica Ong collaborated with major global brands buying ad space on the OOH leader’s network.

Yatra of a new kind: When CAs met MSMEs as part of bus campaign

In Campaigns By M4G Bureau - December 02, 2022

Mindwave Media recently conducted a bus campaign called the ‘ICAI MSME Yatra’ for the Institute of Chartered Accountants of India (ICAI) with the ICAI bus travelling to 75 cities across the country in 75 days and conducting more than 10,000 MSME meetings.

Moving Walls partners with GroupM to deliver automated, accountable DOOH across The Philippines

In Digital OOH By M4G Bureau - August 12, 2022

This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment Officer, GroupM Philippines.

Australia’s OOH industry records 24% net revenue growth in 2021

In OOH News By Rajiv Raghunath - February 03, 2022

DOOH accounts for 58.8% of total net media revenue

Global ad spends to grow at 9.2% in 2022: dentsu forecasts

In Research By M4G Bureau - January 27, 2022

India among the fastest growth markets; Global OOH spend is forecast to exceed pre-pandemic levels by US$3.0 bn in 2022 to account for US$40.6 bn

The story behind Times Square NYE Countdown

In Digital OOH By Rajiv Raghunath - December 23, 2021

Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which the company has been managing over 11 years now.

Laqshya Media executes global exhibition project in Houston

In Campaigns By M4G Bureau - December 16, 2021

The account was won following a multi-agency pitch and involved executing an approximate 4000 sq. ft. pavilion for the Government of India at the 23rd World Petroleum Congress which was held in Houston, Texas, USA from 5th to 9th December.

Madison Media wins Media AOR of Obeetee

In OOH News By M4G Bureau - October 22, 2021

The account will be handled by Madison Media Alpha based out of Mumbai