WPP acquires remaining stake in MediaCom Communications in India

In OOH News By M4G Bureau - October 10, 2022

This follows WPP’s decision earlier this year to merge MediaCom and Essence to form EssenceMediacom.

One Club’s Portfolio Night 2022 draws participation of 55 promising creative minds

In OOH News By M4G Bureau - June 03, 2022

The event was co-hosted by three Omnicom agencies — DDB Mudra Group, BBDO India and TBWA\India at the Mudra House in Mumbai.

Bangalore International Airport, AWS announce Joint Innovation Center

In OOH News By M4G Bureau - April 07, 2022

The JIC will focus on driving digital innovation for the airport, enhancing passenger experience, and creating positive impact for the community where the airport operates.

Outdoor ad ban in Bengaluru extends well beyond 1,000 days, media owners look askance at official apathy

In OOH News By Rajiv Raghunath - June 01, 2021

Financially distressed media owners in the city are vociferously asking the state government for restoration of their business by introducing the long pending 2018 bylaws.

Vistar Media partners with Arrivalist’s measurement capabilities for travel sector

In OOH News By M4G Bureau - January 27, 2021

Travel marketers can use Vistar’s programmatic technology to engage and stay connected with potential visitors across transit touchpoints

Uber appoints MediaCom as global media agency of record

In OOH News By M4G Bureau - October 07, 2020

Effective 1st January 2021, the agency will oversee all digital and offline brand media in active markets including Asia

Talon launches #SendingLove DOOH campaign across 153 cities

In Digital OOH By Rajiv Raghunath - May 19, 2020

The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen by millions - at home

Duracell awards global media mandate to Mediacom

In OOH News By M4G Bureau - May 14, 2020

The win covers 32 markets, including the US, UK and China

Chennai industry body welcome HC judgement on hoardings on private lands

In OOH News By Bhawana Anand - March 12, 2020

The body plans to approach the municipal corporation for new bylaws

Money4Drive bags new contract for auto-advertisement

In OOH News By M4G Bureau - February 25, 2020

With one lakh auto rickshaws, the transit company has created a monopoly in auto branding in MP