Havas Group India hires Mayur Hola as NCD

In OOH News By M4G Bureau - January 21, 2019

Hola replaces Nima Namchu, who moved on from the agency in November last year

Tinder’s new dating tip: ‘Adulting can wait!’

In Gallery By Bhawana Anand - January 18, 2019

Tinder’s latest OOH campaign, handled by Havas Media, which rolled out at high footfall areas in multiple cities, is an extension of its digital campaign released last month with the message: ‘Adulting Can Wait’.

Tinder says it loud and clear: Why go ‘adulting’ when there’s so much more to do!

In Campaigns By Bhawana Anand - January 17, 2019

The campaign, handled by Havas Media, has been rolled out in multiple cities at high footfall areas

Delhi High Court issues notice in favour of mall media owner

In OOH News By M4G Bureau - January 16, 2019

The apex body will announce the decision on Public View clause in the coming court hearings

Century Group acquires exclusive media rights for 3 airports in North East

In OOH News By Bhawana Anand - January 16, 2019

The rights have been acquired at Shillong, Tezpur and Lilabari airports

Global CEOs of Kinetic, Posterscope to address FEPE Congress in Dubai

In OOH News By M4G Bureau - January 15, 2019

Marc-Antoine de Roys and Posterscope Global CEO Stephen Whyte have been confirmed as Keynote Speakers for FEPE International’s 60th Annual Congress

US’ MediaMath, Place Exchange join hands for OOH programmatic omnichannel campaigns

In Digital OOH By M4G Bureau - January 08, 2019

Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels

Educationista hops onto cabs to promote expo in Pune

In Campaigns By M4G Bureau - January 03, 2019

Some 100 cabs have been branded

Railways introducing barter advertising on trial basis

In OOH News By M4G Bureau - January 02, 2019

The railways has devised a unique way of allowing companies to advertise on trains in lieu of any product or service they have delivered to passengers on board designated trains

What the Indian OOH industry has to say on key issues

In OOH News By M4G Bureau - December 31, 2018

A recap of ‘Have Your Say!’ poll outcomes on a few key issues