Ogilvy North brings Ritu Sharda on board as Chief Creative Officer

In OOH News By M4G Bureau - February 05, 2019

Winner of international awards, Ritu comes to Ogilvy with over 18 years of experience, having worked for major brands

Srishti Communications wins sole rights on Bengaluru-Chennai Shatabdi train

In OOH News By M4G Bureau - February 05, 2019

The advertising rights for train exterior and interior branding have been acquired for a period of 5 years and the win expands the company’s transit media portfolio

Pioneer Publicity sets up state-of-the-art DOOH formats inside Chandigarh’s Elante Mall

In Digital OOH By Bhawana Anand - February 05, 2019

10 HD free standing units and 6 HD digital pillar wraps have been installed inside the mall

Havas Media India appoints R. Venkatasubramanian as National Head of Investments

In OOH News By M4G Bureau - February 02, 2019

A former Havas employee, Venkat has over 22 years of experience in Advertising specializing in Media Buying

Tech-savvy OOH outperforms other traditional media

In Research By M4G Bureau - February 01, 2019

A Magna report, among other findings, says that OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last ten years

Srishti expands airport media portfolio with sole rights at Belgaum, Mysore, Agatti airports

In OOH News By M4G Bureau - February 01, 2019

The rights have been acquired for five years each

Wavemaker bags media mandate for cure.fit

In OOH News By M4G Bureau - January 31, 2019

Wavemaker to handle the brand’s media planning and buying

Palava replicates 9DX experience through innovation

In Campaigns By M4G Bureau - January 30, 2019

The innovation is executed by MOMS agency

Commuter purchases add up to 14% of UK’s online spends: Study

In Research By M4G Bureau - January 30, 2019

The research uncovered that 70% of commuters have made a purchase as a result of advertising seen on their journeys

Pioneer Publicity bags co-branding rights at 6 DMRC stations

In OOH News By M4G Bureau - January 24, 2019

Jagran Engage, Explomedia, Media 24x7, and Ayan Media have also won the rights at select DMRC stations