Data will drive spends: Shalini Kumar

In Gallery By - March 18, 2019

Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28t

Transit Media can take on multiple avatars: Santosh Padhi

In Gallery By - March 18, 2019

Providing an interesting, mythological take on Transit Media, Santosh Padhi, COO & Co- Founder of Taproot Dentsu, drew up an analogy with Lord Krishna to highlight the benefits of this medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

Sanofi global media head Christof Baron to address 60th FEPE Congress

In OOH News By M4G Bureau - March 18, 2019

This is undoubtedly the strongest speaker line-up we have ever welcomed to FEPE: John Ellery

Sai Advertisers sees good ad prospects on IT corridor short-loop routes

In OOH News By Ria Banerjee - March 13, 2019

Real estate brands in particular would be the major advertising category

Broadsign, Starlite Media team up to transform retail centre advertising

In Digital OOH By Rajiv Raghunath - March 13, 2019

Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities

UK’s Ocean acquires Ngage Media, Interbest as it expands into continental Europe

In Digital OOH By Rajiv Raghunath - March 12, 2019

Ngage Media and Interbestare two leading independent companies operating across the Netherlands

How Tata Salt played ‘Shravan’ at the Kumbh

In Campaigns By M4G Bureau - March 12, 2019

The brand’s ‘Kumbh Kay Shravan’ initiative was aimed at helping the elderly with transportation at the Kumbh Mela

Stationary brand Youva launches 360 degree marketing campaign

In OOH News By M4G Bureau - March 11, 2019

Starting with TVC, the brand has planned various multi-channel marketing and promotional activities

Havas Media makes new appointments as part of enhanced media strategy

In OOH News By M4G Bureau - March 08, 2019

The group appoints Thomas Minc as MD - Global Strategy and Ellen Zaleski as MD - Global Insights

How Kansai Nerolac Paints added a dash of colour to Maha Kumbh

In Gallery By M4G Bureau - March 07, 2019

Kansai Nerolac Paints Ltd. (KNPL), paid homage to the Kumbh Mela through art and enhanced the look of Indira Bhavan located at Civil Lines in Prayagraj and other structures in the city. Take a look.