Publicis Media India appoints Roopesh Pujari as Head Of Technology

In OOH News By M4G Bureau - April 22, 2019

Roopesh Pujari comes with over 22 years of leadership experience in technology cutting across sectors such as BFSI, Manufacturing, Consulting, Publishing, Aviation/Airlines and Healthcare and including multiple Fortune 500 customers across the globe

Srishti Communications bags sole rights at New Delhi Railway Station

In OOH News By M4G Bureau - April 22, 2019

The ad rights have been acquired on the Pahar Ganj side of the station for a period of 5 years

Havas Creative appoints Tracey Barber as Global CMO

In OOH News By M4G Bureau - April 19, 2019

Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies

In-stadia is where all the action is, thanks to IPL

In OOH News By Bhawana Anand - April 16, 2019

Brands like Tata Harrier & Dream 11 have planned exclusive in-stadia activities which are further amplified on social media

Aquaguard launches 360-degree marketing campaign

In OOH News By M4G Bureau - April 15, 2019

The campaign planned by Taproot Dentsu will be launched across all media channels and platforms

Asian Paints’ new campaign canvas: Calcutta’s art hub

In Campaigns By Ria Banerjee - April 15, 2019

Ideated by Creocraft, the campaign in Calcutta’s art hub Kumartuli, had a carnival by local artists to celebrate World Art Day and Bengali New Year

IKEA urges shoppers to walk the talk on eco care

In Gallery By - April 12, 2019

IKEA’s newest Greenwich store is reportedly its most sustainable ever. In a bid to further reduce carbon footprints, the retail brand has kicked off an outdoor campaign that re-purposes posters as directional signage, with a message that encourages people to travel to the store in the most eco-friendly way: on foot or by using public transport. The campaign has been done by Mother London.

SBI Life Insurance goes rural with awareness drive this World Health Day

In Campaigns By M4G Bureau - April 11, 2019

The Breast Cancer awareness drive was supported by the Women’s Cancer Initiative -Tata Memorial Hospital and the local Sarpanch of the village

Punjab OOH set for political campaign splash

In OOH News By Bhawana Anand - April 10, 2019

The Chief Electoral Officer of Punjab has recommended the use of eco -friendly material for promotions, though PVC continues to be the choice due to cost and availability issues

The more the merrier, Imagica’s message this summer

In OOH News By M4G Bureau - April 08, 2019

The 360-degree promotional ad campaign by the theme park brand engages its target audience with the idea that fun multiplies with like-minded groups