Kavlekar replaces Sardesai as Town & City Planning Head in Goa

In OOH News By Pray Jani - July 24, 2019

With this change, the implementation of the new policy on uniform hoardings in Goa might be put on hold

Brand marketer Avijit Dhar to speak @OAC 2019

In OOH News By M4G Bureau - July 23, 2019

Avijit Dhar, AVP – Marketing, Vedant Fashions will be participating in a panel discussion on the theme ‘How OOH builds unmissable brand visibility’

From Chennai to Kuala Lumpur: Indigo goes all out on OOH

In Campaigns By Ria Banerjee - July 23, 2019

Chennai-based DBL Medias acquires exclusive contract for the Indigo Airlines campaign to promoting the airline’s non-stop daily flights from Chennai to Kuala Lumpur at multiple locations across Chennai

Tata Salt’s green drive to help Pandharpur pilgrims

In Campaigns By M4G Bureau - July 22, 2019

The brand’s initiative ‘Maulichi Savali- Mother Nature’s Compassion and Care’ conceptualized by The Brand Brewery aimed at planning 1,000 trees on the pilgrimage route towards Pandharpur

BBMP floats tender to build skywalks

In OOH News By M4G Bureau - July 18, 2019

15 skywalks have planned out of which 6 to open this month-end; no intimation about advertising yet

oOh! enables NZ’s auction & classifieds site Trade Me to deliver real time advertising on DOOH

In Digital OOH By Rajiv Raghunath - July 16, 2019

Specific creative messages could be targeted to specific locations, increasing the relevance of the messages to local audiences

New Ocean study unravels superior brand building power of full motion DOOH

In Research By Rajiv Raghunath - July 12, 2019

The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences

Airbnb reaches out to travellers with new brand message

In Campaigns By Bhawana Anand - July 12, 2019

The brand’s new campaign, ‘That’s why we Airbnb’ targets air travellers with a focused communication

Navtrana Oil’s Kumbh Mela activity wins ‘Gold’ metals

In OOH News By M4G Bureau - July 10, 2019

Organised by Mindwave Media, the activity was meant to help devotees at Kumbh who were anxious about getting lost.

Eyetalk Media Ventures in exclusive 3-yr tie-up with Taggify, LATAM and Surfboard Digital

In Digital OOH By M4G Bureau - July 08, 2019

Through this agreement, the DOOH media firm’s consumer engagement platforms TagTalk and BizTalk will be available online to advertisers and provide buyers with actionable audience insights, making OOH more accountable, accessible, flexible and more contextual