Voot Kids charts out extensive plans for promotion

In OOH News By Pray Jani - November 13, 2019

The new OTT platform for Kids will have presence across all advertising platforms including OOH

Van Heusen activates customer engagement at Mumbai Airport

In Campaigns By M4G Bureau - November 13, 2019

The brand was able to spread awareness about their category as well as educate travellers about their affordable trendy outerwear

Parle Agro assigns media mandate to MediaCom

In OOH News By M4G Bureau - November 11, 2019

The mandate is for the Indian sub-continent with a total media value of Rs. 200 Crores

Surat media owners take ‘Maha’ precautions

In OOH News By Pray Jani - November 08, 2019

The civic bodies of Surat have instructed Surat media owners to make alterations to OOH sites ahead of cyclone ‘Maha’.

‘Clients need Creativity & Data together’

In OOH News By Bhawana Anand - November 08, 2019

The much-argued topic – Data & Creativity was discussed where panelists stated the importance of both in executing a well-lit plan

‘Data & technology key to OOH growth'

In Digital OOH By Bhawana Anand - November 07, 2019

Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent potentials

IndiGo to boost 1st time travellers with OOH campaign

In OOH News By M4G Bureau - November 04, 2019

The airline plans to encash emotions of new travellers with scenic locations and quirky creative

Johnnie Walker to go miles with #TheTravellingBillboard

In Campaigns By Pray Jani - November 01, 2019

The brand unveils the latest campaign with a message to explore and discover new terrain through influential travel photographers

CupShup appoints Sanjay Nanavare as VP - Business Development

In OOH News By M4G Bureau - October 30, 2019

Prior to CupShup, Sanjay was the Deputy General Manager at Khushi Advertising Ideas

With the Diwali spirit in the air, Kitkat launches new flavour

In Campaigns By Pray Jani - October 25, 2019

Using OOH platform, Kitkat announces its latest “Rich Chocolate Fudge” to target Diwali customers