Will wi-fi on board Metro trains alter ad consumption patterns?

In OOH News By Bhawana Anand - January 07, 2020

Media concessionaires operating on DMRC networks have mixed views on the likely impact on ad consumption

Kumar Printers bags media tender for 4 zones in Saharanpur

In OOH News By M4G Bureau - January 06, 2020

Close to 40 unipoles have been installed in all zones

Imagicaa launches ‘Fan Bus Parade’ with Iconic IP characters

In Campaigns By Ria Banerjee - January 03, 2020

The brand leverages festive time with an on-ground activity designed to build bond with the audience

DOOH Journey 2.0

In Digital OOH By M4G Bureau - January 02, 2020

The second stint of new age outdoor paves the growth for Indian OOH industry

DOOH Journey 2.0

In Gallery By - January 02, 2020

The second stint of new age outdoor paves the growth for Indian OOH industry

BJP kick-starts campaigning for Delhi Assembly Election with heavy OOH plan

In OOH News By M4G Bureau - December 27, 2019

The political party plans to promote their achievements and party’s commitments through a wide spread outdoor communication

India Economic Conclave 2019 gets bigger stage with Giant LED Video-walls at airports

In Digital OOH By M4G Bureau - December 26, 2019

Hosts on-ground promotions at 4 Premium Lounges across Delhi, Mumbai, Bangalore and Ahmedabad Airports

PMPML calls for bids for advertising on BRTS corridor in Pune Metropolitan area

In OOH News By M4G Bureau - December 24, 2019

Multiple media formats are available for advertising rights for a period of 5 years

AAP launching campaign ahead of Delhi polls

In OOH News By Bhawana Anand - December 23, 2019

The AAP campaign is expected to have a visible OOH presence in the capital city

Muthoot Finance – Turbocharging OOH from Regional to National

In Viewpoints By Bhawana Anand - December 23, 2019

Abhinav Iyer, GM Marketing & Strategy, The Muthoot Group talks about the emergence of impactful iconic outdoor advertising formats along with tapping regional carnivals to have a contextual branding