The Muthoot Group leads the way with its plethora of COVID19 relief efforts across India

In OOH News By M4G Bureau - April 27, 2020

The Company has distributed over 40,000 ration kits, over 50,000 face masks, 10,000 pairs of hand gloves, 10,000 bottles of hand sanitizers and fed over 46,000 people with ready to eat cooked food

Podhigai Ads plans reinforcement of its teams

In OOH News By Ria Banerjee - April 23, 2020

The OOH firm underscore the imperative of having strong inhouse teams for leveraging growth opportunities once business resumes

Media & Entertainment industry could have knock-on effect: says KPMG report

In Research By M4G Bureau - April 14, 2020

Outdoor entertainment particularly in COVID-19 hotspots, will notice a lingering risk aversion even in the medium term.

‘Fabricators caught in no-man’s land’

In OOH Solutions By Bhawana Anand - April 14, 2020

Sanjay Sirpaul, Director, Sakshi Advertising says that as a manufacturing business, OOH media fabrication is weighed down by heavy fixed costs, but with no external support

Imagicaa takes part in fight against COVID-19 Pandemic

In OOH News By Pray Jani - April 14, 2020

The theme park is arranging the supply of essential food to the hygiene level of the local communities in the neighbourhood districts

Senior management reshuffle at MediaCom

In OOH News By M4G Bureau - April 13, 2020

Vishal Shah joins as Managing Partner, MediaCom West; Rachana Monteiro has been elevated

Ad Council, trade bodies join White House to drive “#StayHome. Save Lives” movement

In OOH News By M4G Bureau - April 09, 2020

OAAA among trade groups & associations that join US’ nationwide movement

Havas Group India appoints Neeraj Bassi as CSO

In OOH News By M4G Bureau - April 06, 2020

His appointment is in sync with Havas Group’s aggressive growth strategy and its mission to create meaningful work for its clients

Fem fulfils brides’ dreams on their special D-day

In Campaigns By Pray Jani - April 06, 2020

Dabur’s Fem takes up a brand building campaign through Mindwave Media Experiential Arm (Activation arm) of Vritti Solutions

Staying afloat a roller coaster ride for new OOH firms

In OOH News By Pray Jani - April 03, 2020

Firms that have investor backing would be better placed to tide over the challenges that are unfolding everywhere