‘Young, tech-oriented professionals will ride the next OOH growth wave’

In Digital OOH By M4G Bureau - October 20, 2020

S Kumar, MD, Srishti Communications believes that transit media business will be steered by professionals who think digital

Havas Group India unveils results of Meaningful Brands 2020: COVID edition study

In Research By M4G Bureau - October 20, 2020

The study identified eight meaningful shifts across APAC that can help brands close the expectation gap between consumer and brand, created due to the pandemic

Mumbai Media owners unsatisfied with Western Railway's rebate proposal

In OOH News By Pray Jani - October 19, 2020

According to the proposal, footfall from June till September, 2020 have been compared with the respective months of 2019

Media4Growth to launch 'OOH Dialogues' on Oct 29, first edition on ‘Making Audience Data Talk For OOH’

In OOH News By M4G Bureau - October 16, 2020

The 1st OOH Dialogues event will have the participation of brand marketers, specialist agency heads and professionals, and media owners from the OOH and DOOH segments

Havas Creative bags creative mandate for Dabur Honey

In OOH News By M4G Bureau - October 16, 2020

The agency kickstarts the journey with a new campaign #CommittedToPurity

Adsquare, TPS Engage join hands to power data-driven DOOH campaigns

In Digital OOH By M4G Bureau - October 16, 2020

Through this partnership, advertisers can use privacy-compliant Adsquare segments to cross-reference TPS Engage connected screens and reach consumers with a higher affinity for certain categories

‘Cookies are terrible, inefficient & old technique for audience data’

In OOH News By Bhawana Anand - October 16, 2020

OOH industry must break the silos and start conversations with omnichannel media, assert tech leaders

Ocean Outdoor rebrands its Nordics based retail tech subsidiary Ocean MediaTech

In Digital OOH By Rajiv Raghunath - October 13, 2020

Ocean MediaTech combines AsCityMedia’s expertise with Ocean Outdoor’s media sales experience to provide scalable location based digital communications solutions

Lemma & VIOOH partner to scale up pDOOH offerings

In Digital OOH By M4G Bureau - October 13, 2020

The strategic alliance entails Lemma’s Demand Side Platform integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by users

Ecosys OOH’s Sujit Banerjee calls it a day

In OOH News By M4G Bureau - October 13, 2020

After serving for 5 years, Banerjee decides to part ways from the agency