Nagpur Civic body extends advt contracts duration as lockdown relief

In OOH News By M4G Bureau - October 30, 2020

The regional media owners haven’t received any communication regarding extension of tender

SKODA aims to target Tier III towns with OOH media planning

In OOH News By M4G Bureau - October 28, 2020

Tarun Jha, Head of Marketing and Product, Skoda Auto India believes including OOH strategy will drive the sales and strengthen brand name

Bharti AXA Life Insurance appoints L&K|Saatchi & Saatchi to handle integrated mandate

In OOH News By M4G Bureau - October 28, 2020

The agency would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and general insurance

Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud

In OOH News By M4G Bureau - October 26, 2020

Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media

Rooftop media returns in Patna for Bihar Assembly Elections’ campaigning

In OOH News By Bhawana Anand - October 26, 2020

Patna High Court has granted permission that the rooftop private sites available in Patna can be used for display purpose during election campaigning

VIOOH in pact with TPS Engage to widen DOOH programmatic reach

In OOH News By M4G Bureau - October 23, 2020

VIOOH’s inventory will be bookable through the TPS Engage platform; also advertisers will be able to plan contextual campaigns and buy standardised hourly media slots across markets

‘Experiential marketing industry has lost fortune in the last six months’

In Viewpoints By Bhawana Anand - October 22, 2020

Divanshi Gupta, Director, The Marcom Avenue, shares the state of BTL/experiential marketing industry, badly hit by the impact of Covid19 pandemic

Max Bupa Health Insurance asks people #AbNahiKharidogeToKab? in new campaign

In OOH News By M4G Bureau - October 21, 2020

The BSFI brand has launched a fresh 360-degree brand campaign

Spreading Happiness Around the World: The Samsung Smile Stories Campaign

In Digital OOH By M4G Bureau - October 21, 2020

The inspiring posts shared to social media have been displayed on Samsung’s landmark digital signage in London’s Piccadilly Circus, Milan’s Duomo and New York’s Times Square

Calcutta HC ruling impacts OOH business of eastern India during Durga Puja

In OOH News By Pray Jani - October 21, 2020

According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business