Philips Professional Display Solutions officially rebrands as PPDS

In OOH Solutions By M4G Bureau - January 15, 2021

This move come as part of new ‘total solutions’ strategy for enhanced support to the AV industry

‘The India opportunity could be massive’

In Viewpoints By Rajiv Raghunath - January 14, 2021

Franck Vidal, Director - Asia-Pacific, Adcity (Havas Group), sees data technologies transforming OOH businesses across global markets in the coming years

Leafberry creates landmark DOOH site in Ludhiana

In Digital OOH By Bhawana Anand - January 13, 2021

The 2000 square feet DOOH site is part of the Smart City Plan designated by the Ludhiana Municipal Corporation

Havas Group India announces Senior Management elevations

In OOH News By M4G Bureau - January 08, 2021

The elevations come as part of the group's overall growth strategy of identifying and acknowledging talent

Tata Pravesh to drive awareness about doors with OOH initiative

In OOH News By M4G Bureau - January 07, 2021

OOH medium is designed to support the mainline TV promotion

Tanishq sparkles with new ode to Earth

In Campaigns By M4G Bureau - January 05, 2021

Iconic, large format and cluster media have been utilised to bring out the beauty of the brand’s new collection of diamonds called ‘Moods of the Earth’

Meet the latest heavy lift champion: Amazon Prime’s Coolie No1!

In Campaigns By Bhawana Anand - January 04, 2021

Ideated and handled by Active Media Innovations, the campaign successfully caught the audience attention

Indian OOH industry expects COVID19 vaccination to improve business prospects

In OOH News By Bhawana Anand - December 24, 2020

In the ‘Have Your Say’ poll conducted by Media4Growth, it was seen that the OOH industry has a positive outlook for the coming times

Hyderabad media owners take their protest to the OOH space

In OOH News By Bhawana Anand - December 22, 2020

The regional media owners have come out with strong messages on their sites asking the Telangana Govt to abolish GO no 68

Clear Channel Outdoor dials in new B2B audience planning, measurement solution connecting brands with business decision-makers

In Digital OOH By M4G Bureau - December 21, 2020

Radarview, bombora integration reaches highly valued B2B audiences as COVID alters business Exec Travel & Behaviors