Results For "AV"
1664 News Found
OOH is the superstar for Star Pravah’s new show promo
In Campaigns By M4G Bureau - September 06, 2021
Active Media Innovations partnered with Star Pravah for the launch of their new dance reality show 'Mi Honar Superstar' to create a larger-than-life sensation around the show in Maharashtra.
Havas Group India appoints Pritha Dasgupta as CMO
In OOH News By M4G Bureau - September 01, 2021
Pritha will be based in Mumbai and report to Rana Barua, Group CEO, Havas Group India. In her new role, Pritha will be driving the marketing and communications function of the Group and all the network companies.
Chitra (OOH) Gujarat wins sole ad rights on 773 AMTS bus shelters
In OOH News By Rajiv Raghunath - September 01, 2021
The ad rights have been awarded for 4 years
Air passenger traffic on a higher plane
In OOH News By Rajiv Raghunath - August 31, 2021
Domestic air traffic doing the heavy lifting, while international air traffic growth remains negligible.
QMS neuroscience study highlights greater impact of DOOH campaigns with changing creatives
In Research By M4G Bureau - August 25, 2021
The study revealed that long term memory encoding, critical for campaign effectiveness, continues to grow in respondents that are exposed to evolving creative.
Market trends point to bright future for retail media networks: Expert panel
In OOH News By M4G Bureau - August 19, 2021
Market trends point to bright future for retail media networks: Expert panel.
B’luru back on billboards map soon: Specialists say cheers!
In OOH News By M4G Bureau - August 16, 2021
On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.
Chintan Soni, Kosal Malladi made VPs at Madison Digital
In OOH News By M4G Bureau - August 13, 2021
Chintan Soni has an overall experience of 16 years, having joined Madison in September 2013, while Kosal Malladi comes with over 15 years of experience.
GroupM Singapore ties up with pDOOH adtech major Hivestack
In Digital OOH By Rajiv Raghunath - August 11, 2021
The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.
Ocean Outdoor unveiling DeepScreen 3D DOOH templates
In Digital OOH By Rajiv Raghunath - August 09, 2021
Ocean’s proprietary DeepScreen™ 3D templates can be used to create breath-taking windows into other worlds, extend existing architecture, or make impossible objects appear to float in the air, coming out of the screen and towards the viewer.