Ultraleap’s touchless tech available on BrightSign platform

In Digital OOH By Rajiv Raghunath - June 09, 2022

Touchless tech now optimised to work on BrightSign’s XT1144 media player for more immersive experiences

Ashish Morone, Senior Vice President & Head Marketing Communications - HDFC Bank, joins OAA 2022 Jury

In OOH News By M4G Bureau - June 06, 2022

A passionate marketer with over 22 years of experience, Ashish has leveraged AI, analytics and behavioural sciences to make communication aimed at the "segment of one" more effective.

UK’s circular economy specialist Reconomy teams up with Out of Hand, MYgroup to convert printed banners into bags

In OOH Solutions By Rajiv Raghunath - May 31, 2022

Reconomy has partnered with outdoor signage, advertising and promotional materials experts Out of Hand and recycling specialists MYgroup to recycle printed banners into litter picking bags for charity Surfers Against Sewage

XI International OOH Congress to be held in Zavidovo, Russia during Sept 15-18

In OOH News By Rajiv Raghunath - May 30, 2022

Russia’s leading OOH operators TMG and Vostok-Media are at the helm to organise the Congress; the last edition of International OOH Congress was held in St Petersburg in 2018.

Pond’s Super Light Gel making waves

In Campaigns By M4G Bureau - May 26, 2022

Rapport has executed this innovative 3D billboard campaign for Pond’s using Zen Digital’s Broadcoasters platform.

Avinashi Outdoor Advertising to sponsor Cocktail & Dinner at OAC 2022

In OOH News By M4G Bureau - May 20, 2022

The OOH firm’s initiative supports peer group networking and social gathering at the convention

Laqshya Media Group launches bespoke news distribution solution NewsCoverage.in

In OOH News By Rajiv Raghunath - May 18, 2022

The initiative comes from the Group’s new vertical Laqshya Public Relations

Pizza Hut serves delicious flavours on OOH in Chennai

In Campaigns By M4G Bureau - May 17, 2022

El-Shaddai Advertising & Marketing has executed the multi-format campaign

OOH marketplace platform DOmedia to share real-time inventory data API with media operators

In Digital OOH By M4G Bureau - May 16, 2022

The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform and Billboardsin.com

Hivestack launches research division for in-store, programmatic media activation in the metaverse

In Digital OOH By M4G Bureau - May 13, 2022

Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative