57% consider brand’s reputation while making a purchase: Axis My India CSI Survey

In Research By M4G Bureau - July 05, 2022

31% reflect on price as the 2nd most important factor; 86% are going out the same for short vacations, malls and restaurants; 90% have still not started going to Cinema halls for watching movies.

Shree Advertising & Marketing takes up branding rights at Imagicaa theme park

In OOH News By Prantika Ghosh - July 04, 2022

The branding rights have been acquired for a period of 5 years.

UK’s CO2e emissions to be displayed live for first time using satellite technology

In Digital OOH By Rajiv Raghunath - July 01, 2022

Climate tech start-ups Doconomy and Kayrros have launched ‘The 2030 Forecast’, a first of its kind climate literacy initiative that uses outdoor digital displays to show a weekly snapshot of carbon emissions footprint from energy, industry, road transportation and domestic aviation.

Shwetal Basu, Chief of Marketing and Communication, Shoppers Stop, joins OAA 2022 jury

In OOH News By M4G Bureau - June 30, 2022

Shwetal comes with 20 years of experience in customer behaviour, marketing, and communications across multiple industries such as FMCG, telecom, security services, banking, and retail.

Ocean Outdoor presents 1st real world & metaverse collaboration through DOOH

In Digital OOH By Rajiv Raghunath - June 29, 2022

Digital art experience with Immersive KIND celebrates 50 Years of Pride

Kumar Gaurav, SVP & Head – Marcom, IndusInd Bank (BFIL), on the Jury for OAA 2022

In OOH News By M4G Bureau - June 24, 2022

Kumar is a marketing expert with experience of over two decades and has spearheaded an array of marketing initiatives across diverse brands and sectors, ranging from FMCG and telecom to lifestyle and financial services.

Beam Suntory India’s Marketing Head Ruchika Gupta joins OAA 2022 Jury

In OOH News By M4G Bureau - June 23, 2022

Among the youngest marketing top talents in Indian alco-bev segment currently, and a consumer behaviour and lifestyle expert, Ruchika is driving strategic brand thinking and premiumisation for the internationally renowned & diverse portfolio of Beam Suntory in India.

QMS ties up with Amplified Intelligence for OOH attention study

In OOH News By Rajiv Raghunath - June 20, 2022

There is no question the future of advertising will lean on attention,” says Christian Zavecz, QMS Chief Strategy Officer.

Delivery agents in Gurugram can now chill with Crompton Greaves’ #JaldiCooling

In Campaigns By M4G Bureau - June 17, 2022

The brand has started a social initiative named #JaldiCooling in which they have set up a resting cooling pod for all delivery agents to give them some relief from the summer.

Abhinav Iyer, GM - Marketing & Strategy, Muthoot Finance & The Muthoot Group, part of OAA 2022 jury

In OOH News By M4G Bureau - June 14, 2022

Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand Ambassador, partnering with Chennai Super Kings as their Principal Team Partner, associating with India Super League and Jaipur Pink Panthers, to name a few