Times OOH sees significant increase in pDOOH powered brand campaigns on its transit media networks

In Digital OOH By M4G Bureau - October 07, 2022

We have witnessed an exponential growth of programmatic campaigns by leading clients, states Aman Nanda, Chief Strategy Officer, Times OOH

COMMB President Amanda Dorenberg to co-moderate session on sustainability practices at United Nations event

In OOH News By Rajiv Raghunath - October 04, 2022

Amanda will be joined on the UN panel by co-moderator TechCrunch senior reporter Dominic-Madori Davis, and industry experts

Ocean Outdoor, LandVault launch world’s 1st Web 3 metaverse DOOH package

In Digital OOH By Rajiv Raghunath - October 03, 2022

Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium products and tech brands.

Parag Milk Foods’ ‘Pride of Cows’ now in Ahmedabad

In OOH News By M4G Bureau - October 03, 2022

Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment, and we hope to emulate our success in Mumbai, Surat, Delhi, and Pune in Ahmedabad.”

Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda

In Digital OOH By Rajiv Raghunath - September 29, 2022

Reaching consumers on the path to purchase has always been important: DPAA

Stellar Ace, Revez sign MoU to explore next-gen digital interactive media

In OOH News By Rajiv Raghunath - September 23, 2022

The opportunities include adoption of REVEZ’s Metaverse, Augmented Reality, Mixed Reality, Virtual Reality, and suite of cutting-edge technologies with 5G ready capabilities as part of Stellar Ace’s expansion into an omni-channel advertising ecosystem.

adidas ‘made Originals’ leaves a strong OOH footprint

In Campaigns By M4G Bureau - September 22, 2022

The innovation a true standout

Competition must for OOH business to grow, assert media owners at International OOH Congress, Zavidovo

In OOH News By Rajiv Raghunath - September 19, 2022

The panel of speakers said the industry’s interest would be undermined in the event of any federal legislative measures to bring about single-operator business

96% of marketers in the US achieved RoI Goals with OOH campaigns: OneScreen.ai study

In Research By M4G Bureau - September 15, 2022

78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly revenue increase of 50%

How Square Yards went conversational with a wink

In Campaigns By Prantika Ghosh - September 14, 2022

With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a quirky conversational campaign that managed to create quite a stir and high recall among the target audience.