JCDecaux Chief Data Officer Francois-Xavier Pierrel to keynote science of OOH at WOO MENA Forum

In OOH News By M4G Bureau - December 16, 2022

Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity.

Pikasso Group establishes operations in Italy with classic & DOOH formats, mall & retail advertising

In OOH News By Rajiv Raghunath - December 14, 2022

Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia, says: “The decision to establish Pikasso Italia is strategic and is based on a market study that indicated precise opportunities where our experience can represent an added value. Pikasso Italia is having a long-term objective.”

MTV India collaborates with Mooz Graffiti to portray football titans at youth hub in Mumbai

In Campaigns By M4G Bureau - December 14, 2022

The artwork pays homage to the legends in the backdrop of the ongoing FIFA World Cup 2022 in Qatar.

Will Vande Bharat Express open up merchandising opportunities?

In OOH News By M4G Bureau - December 07, 2022

Such initiatives could add to the novel travel experience

Priyanka and Suresh Raina’s ‘maate’ rolls out its 1st OOH campaign

In Campaigns By M4G Bureau - December 06, 2022

The brand aims to establish itself as a front-runner in the premium baby care segment through increased brand awareness

Hindware makes fitting brand statements at T2, Mumbai airport

In Campaigns By M4G Bureau - December 06, 2022

The attractive installations, executed in association with Times OOH for a period of 6 months, amplifies the brand’s offerings and the message on saving water.

Yatra of a new kind: When CAs met MSMEs as part of bus campaign

In Campaigns By M4G Bureau - December 02, 2022

Mindwave Media recently conducted a bus campaign called the ‘ICAI MSME Yatra’ for the Institute of Chartered Accountants of India (ICAI) with the ICAI bus travelling to 75 cities across the country in 75 days and conducting more than 10,000 MSME meetings.

South India Talks OOH conference to be held at Courtyard by Marriott, Bengaluru on January 20, 2023

In OOH News By M4G Bureau - December 01, 2022

South India Talks OOH, presented by Coral Media, having as its main theme ‘The Big Leap into Future of OOH’, will feature both state-specific sessions, as well as presentations and panels on key cross-cutting themes, such as, augmenting brand spends on OOH, long-term investments in DOOH, transit media growth opportunities, etc.

‘Fly Better’ with Emirates as A380 touches down at Bengaluru

In Campaigns By M4G Bureau - November 28, 2022

Glo – Greenline, the OOH arm of Lodestar UM, has unveiled a high-impact campaign to highlight the whole new flying experience that the airline offers to travellers.

Tourism Australia beckons Indian outbound travellers for the Down Under experience

In Campaigns By M4G Bureau - November 25, 2022

The campaign has been handled by Glo - Greenline (The OOH arm of Lodestar UM) and has been executed in Delhi NCR, Mumbai & Bangalore