MOMS, DS Group achieve a spot in Limca Book of Records with Pulse of the Sky campaign

In OOH News By Sakshi Sanghavi - June 07, 2024

The record was set by flying 1150 vibrant kites across 1.2 kilometres in a straight line

MixIn by Endeavour expands its Retail Media digital offering into Meta in partnership with Zitcha

In OOH News By M4G Bureau - June 06, 2024

Meta’s MPA helps retailers and their brand partners maximise customer engagement by ensuring brands and customers are well-connected, whilst simultaneously elevating the customer shopping experience in a data-safe environment.

JadeBlue and FLS Creatives ignite awareness with innovative billboard campaign on world environment day

In Campaigns By Sakshi Sanghavi - June 05, 2024

The billboard campaign highlights the growing concern on climate change amidst record breaking heat wave

Avail the Early Bird advantage, register as delegate to OAC 2024 before June 15

In OOH News By Sakshi Sanghavi - June 05, 2024

OAC 2024 will be held at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru on July 26-27

Joy Bhattacharjya, CEO - Prime Volleyball League, Sports Analyst to conduct The Quintessential OOH Quiz at OAC

In OOH News By M4G Bureau - May 30, 2024

The open quiz contest will have the participation of all OAC 2024 delegates; attractive prizes for winner & runner-up

The Humble ‘Lauki’ Continues to Enthrall Viewers: Prime Video’s Unmissable Marketing Triumph for Panchayat Season 3

In Campaigns By Sakshi Sanghavi - May 27, 2024

Phulera’s favourite laukis transformed into larger-than-life inflatable balloons, displaying Panchayat’s new season premiere date! They rode atop local cabs in Mumbai, Delhi, and Jaipur, and were strategically positioned in key markets leading up to the launch

Reaching goals, one stitch at a time: Sitemax's heartwarming new campaign

In Campaigns By Sakshi Sanghavi - May 23, 2024

The video showcases Sitemax’s motto to help change people’s lives through positive action

‘Creativity extends beyond just innovations, creativity is a mindset.’

In Viewpoints By Sakshi Sanghavi - May 20, 2024

“Embracing creativity in every campaign can uplift India's OOH landscape and leave a lasting impression on viewers.” says Roshan Rawat, General Manager & Creative Head, Times OOH

Hoarding crash – throwing caution to the winds

In OOH News By Vasant Jante - May 14, 2024

The hoarding crash at Ghatkopar in Thane, Maharashtra reveals how structural stability of sites when overlooked can have such severe consequences, asserts Vasant Jante

WOO President Tom Goddard to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - May 14, 2024

Tom Goddard will be sharing his perspective on how a globalised OOH environment is paving the way for greater cross-flow of investments and how that also needs to be balanced with the pursuit of sustainability goals.