“We are our clients’ extended arm and we are a partner in their growth”

In Viewpoints By Aayush Mohanan - May 25, 2023

Gourav Tandon, co-founded Apex Integrated Marketing in 2011 with his partners Vikas Bhambri and Naveen Paul. Gourav talks about the company's 12 year business journey in an interview with Aayush Mohanan. Edited excerpts:

Optimus Prime stages audacious 3D take-over of BFI IMAX

In Digital OOH By Rajiv Raghunath - May 24, 2023

Ocean Outdoor creates biggest ever DeepScreen® canvas

Abhinav Iyer, SGM – Marketing & Strategy, Muthoot Group joins OAA 2023 Jury

In OOH News By M4G Bureau - May 23, 2023

Abhinav has been the driving force behind Muthoot’s marketing initiatives for close to a decade

Media.Monks India CCO Azazul Haque to Co-Chair OAA 2023 Jury

In OOH News By M4G Bureau - May 22, 2023

In a 2-decade career, Azazul has worked with Bates, Publicis, Lowe, Mudra, McCann and Contract on brands like Nescafe, Coke, Nestle Maggi, Domino’s Pizza, Dabur, Maruti Suzuki, Havells ICICI Bank, Bajaj Auto, Star Plus, Milton, MP Tourism and Rajasthan Tourism.

‘People behind the scenes are the reason we are where we are today’

In Gallery By - May 18, 2023

Junaid Shaikh, MD, Roshanspace Brandcom talks about the ‘behind the scenes’ team of contractors, structural engineers, designers, artists, and others that plays an instrumental role in the company’s progress. “Couldn’t have happened without a fantastic, motivated team,” he says.

Broadsign ushers in next-generation ad server

In Digital OOH By M4G Bureau - May 17, 2023

Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.

Rupa Jon promotes comfort wear for consumers this summer season

In Campaigns By M4G Bureau - May 16, 2023

Connect OOH executes the brand campaign

Adkom, Blip, Broadsign in pDOOH collaboration

In Digital OOH By M4G Bureau - May 12, 2023

The integration unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape.

Leading Delhi-based agency executes extensive BJP campaign in Karnataka ahead of state assembly polls

In Campaigns By M4G Bureau - May 01, 2023

Multiple OOH formats have been used for the campaign

Avinashi Outdoor Advertising takes up sponsorship of Cocktail & Dinner at OAC 2023

In OOH News By M4G Bureau - April 24, 2023

The OOH media owning firm reinforces its contribution toward fostering the spirt of partnership in the OOH industry.