Aatika Ansari, AGM – Media & Digital, Pernod Ricard India joins OAA 2023 jury

In OOH News By M4G Bureau - June 26, 2023

Aatika brings with her a wealth of experience in consumer first strategies having worked with agencies and brands across various segments

US’ EduBirdie unveils its ‘Way Out of Burnout’ project, painting New York’s Skyline to draw attention to academic burnout

In Campaigns By M4G Bureau - June 23, 2023

EduBurdie joined forces with graffiti icon Lady Pink to create a series of murals across the state and highlight the alarming rates of poor mental health in the US academic system.

Arkaprava ‘Arko’ Ray, Head – Marketing Strategy, HSBC India joins OAA 2023 jury

In OOH News By M4G Bureau - June 16, 2023

Arkaprava is a passionate innovator having worked globally and across markets in India handling key marketing projects for HSBC

Dabur enters record books with latest brand activation

In Campaigns By M4G Bureau - June 15, 2023

The activation entered the Asia Book of Records for setting up the Largest Functional Demonstration of a product

Ethinos, ideacafe.agency enter strategic collaboration

In OOH News By M4G Bureau - June 15, 2023

The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated solution, says Nabendu Bhattacharyya, Founder, ideacafe.agency

FRAMEN in strategic partnership with VIOOH for pDOOH

In Digital OOH By Rajiv Raghunath - June 14, 2023

Through this partnership, advertisers will be able to engage with their target audiences through a network of over 6,000 screens located in coworking spaces, gyms, hotels, bars, gas stations, and other semi-public locations.

KLM Royal Dutch Airlines introduces new Premium Comfort Class on India routes

In Campaigns By M4G Bureau - June 12, 2023

The launch highlights the importance of India as a focus market for KLM. The new cabin is available on flights between Bengaluru, Delhi and Mumbai to Amsterdam.

ARAGO teams up with Broadsign for pDOOH integration

In Digital OOH By Rajiv Raghunath - June 12, 2023

“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.

The next station is… Growth

In OOH News By Aayush Mohanan - June 12, 2023

As metro ridership grows in India, so do the advertising opportunities. Media4Growth takes a deep dive into the windows of opportunities for businesses as we speak to various media owners across the country

ideacafe.agency announces key leadership hires

In OOH News By M4G Bureau - June 12, 2023

Right people in the right place can drive revolutionary change, says Nabendu Bhattacharyya, Founder of ideacafe.agency