Metro Musings: Whither OOH?

In OOH News By Bhawana Anand - October 22, 2013

It has been hailed as the next big thing in terms of OOH locations to capture the TG. But the Metro in many places has yet to really emerge as the must-go destination for brands in the context of OOH advertising. Are the brands simply being cynical or is there a serious flaw with the media available here? Outdoor Asia probes the reasons behind this by talking to different media concessioners who are dealing with this property.

'Exploring new media is a must'

In Viewpoints By M4G Bureau - October 22, 2013

R Viswanathan, Sr General Manager, (Marketing), and C. Sarath Mohan, Asst. Area Manager—Branding, Jaypee Cement, on why constant exploration of formats is critical when large formats are unavailable in the OOH space.

Making the best of what's available

In Viewpoints By M4G Bureau - October 22, 2013

In a state where large formats are highly limited, here is a brand that still manages to make a presence in the outdoor space. Niranth Nalli, Vice Chairman, Nalli Silks, tells Outdoor Asia how the brand goes about it in Tamil Nadu.

Videocon's festive OOH promotes D2H in the East

In OOH News By Nabamita Chatterjee - October 18, 2013

The brand has covered some key cities in the East and used about 120 sites for the new OOH campaign that promotes the entertainment options available on Videocon's D2H service.

Is the Indian OOH aesthetically challenged?

In Viewpoints By M4G Bureau - October 16, 2013

Aesthetics is an integral part of the OOH format. However, due to several issues, this aspect seems to have taken a beating with very little being spent on designing and maintenance of the sites in the Indian OOH context. Outdoor Asia speaks to two OOH media designing professionals, COL. S.R. PRASAD (RETD.), Chief Consultant, Excel Consultants and Provas Kumar Ghosh, Director, SAI HITECH Advertising, to get to the bottom of this issue.

Thums Up's Toofani presence for Durga Puja

In OOH News By Nabamita Chatterjee - October 11, 2013

The larger-than-life'Dhaki' installation art was created on a moving canter which travelled through major locations in the city.

Is TV's loss OOH's gain?

In OOH News By Vjmedia Work Team - October 08, 2013

Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.

Ireo builds a clutter breaking campaign

In Campaigns By Bhawana Anand - September 27, 2013

Cashing in on the dictum:'The Bigger the Better', Ireo creates a large-scale Out-of-Home campaign for their new project named'The Corridors'. The simple yet innovative OOH campaign was designed by OOH agency Milestone Brandcom. Here's a look.

Maruti's new OOH drive for Wagon R Stingray

In OOH News By VJ Media Bureau - September 25, 2013

Planned and executed by Laqshya Media Solutions, the campaign used 250 OOH media units across 20 cities.

Love's in the air: New Bindaas show goes big on OOH

In OOH News By MunmunSaha - September 23, 2013

Various OOH formats have been used to promote'Yeh Hai Aashiqui' a reality show on Bindaas.