'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

'Media owners should also propose innovations'

In Viewpoints By M4G Bureau - January 13, 2014

Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.

'Transparency, accountability & measurability key factors'

In Viewpoints By M4G Bureau - January 13, 2014

For any FMCG brand, the approach to OOH campaigns is a function of the brand objectives, says Aditya Save, Head - Digital Marketing & Media, India & Global Centre of Excellence - Marico. Read on...

Quikr builds a brand narrative on OOH

In Campaigns By Bhawana Anand - January 04, 2014

Quikr, the online classified portal that has made a significant presence in the e-commerce space, has now optimized the OOH medium to further create a splash. The high-decibel campaign was noticeable on close to 250 Locations, with 300+ media units. The OOH duties of the campaign were handled by Havas Media.

HP licenses large format portfolio to Brand Management Group

In OOH News By VJ Media Bureau - January 03, 2014

BMG will deliver high-quality, HP-branded large-format media portfolio to customers.

JCDecaux on an Outdoor cleaning drive in Delhi

In OOH News By VJ Media Bureau - January 02, 2014

The activity was in support of the NDMC centenary celebrations and the re-launch of Connaught Place in New Delhi .

Manyavar celebrates'Yaar Ki Shaadi'

In OOH News By Nabamita Chatterjee - December 30, 2013

Executed by MOMS the pan- India campaign has been rolled across 22 cities using various types of out-of-home media options.

Carat Fresh launches Rural Agency

In OOH News By Nabamita Chatterjee - December 17, 2013

Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across 26 states, by mid-2015.

Activation versus OOH: The multiplier effect

In Viewpoints By M4G Bureau - December 12, 2013

Activation has a multiplier effect on the entire communication cycle, therefore brands are using activation as a multiplier to OOH or OOH as a multiplier to activation, says Kaushik Chakravorty, COO, Vivaki Specialist Services, as he shares with Outdoor Asia his thoughts on the role of activation in the context of OOH advertising.

New TV channel in TN goes big on OOH

In Campaigns By VJ Media Bureau - December 11, 2013

'Pudhu Yugam', which translated means'New Age', is a new TV channel launched in Tamil Nadu that goes beyond being a typical General Entertainment Channel. The brand's widespread launch campaign in the state through the OOH media in partnership with agency Vivaki Specialist Services was all about highlighting the brand values among its TG. Here's a look.