Street Talk: Jumpstarts pan-India operations

In OOH News By VJ Media Bureau - July 04, 2014

The agency has set out to provide integrated OOH, BTL and Design solutions and services to an array of clients across all markets

Step up collaborations to drive innovations: Charulata Ravi Kumar

In OOH News By VJ Media Bureau - July 04, 2014

The outdoor industry needs to collaborate with people beyond the out-of-home genre to give it a leap across the country

Gallen Yip unravels the'ugly truths' of DOOH growth

In OOH News By VJ Media Bureau - July 04, 2014

Yip sees the growth drivers as expansion of transit infrastructure, personalised device engagement, use of programmed networks, improved performance standards, rise of e-commerce, technology improvements, internet of things, and of course, imagination.

Avenir Brand unveils'HE' in the outdoor

In Campaigns By VJ Media Bureau - June 30, 2014

The OOH firms used a variety of OOH media to target male consumers

Bhavana Mittal to anchor session on'Young Outdoorians' at OAC 2014

In OOH News By VJ Media Bureau - June 27, 2014

Mittal is Head of Media, Indian Sub-Continent, CBS Global Media, GSK

Vodafone Mobile Buses to join the Warkaris' padayatra

In OOH News By VJ Media Bureau - June 24, 2014

Four Vodafone Mobile Buses, equipped with free calling facility, mobile charging points and recharge vouchers at market price and M-Pesa money transfer service, will travel along with Warkaris from Pune to Pandharpur

Speaking the language of consumers

In OOH News By VJ Media Bureau - June 23, 2014

Rahul DaCunha, Managing Director, DaCunha Communication, to share the Amul story at OAC 2014

Kerala OOH: Gearing up for the next growth wave

In OOH News By Rajiv Raghunath - June 16, 2014

The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.

Xtreme Media powers cylindrical LED video wall at NSE

In OOH News By Surajeet Das Gupta & Viveat Susan Pinto, Business Standard, New Delhi/ Mumbai - June 13, 2014

The company states that LED video walls have much scope for use in the OOH space

Vodafone launches'Save Trees' campaign in Kolkata on World Environment Day

In OOH News By Nabamita Chatterjee - June 13, 2014

The innovative campaign is directed at Vodafone customers, encouraging them to switch to receiving phone e-bills and thereby save paper, and in turn, trees.