Results For "AV"
1664 News Found
OOH research is going to be as good as it gets: Gallen Yip
In Viewpoints By M4G Bureau - July 21, 2014
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, says OOH is here to stay in the long foreseeable term. Yip shares his thoughts on the emerging trends in the global OOH industry.
Creating A Larger OOH Canvas: Opportunities & Challenges
In OOH News By Nabamita Chatterjee - July 18, 2014
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.
Digital OOH: Sizing up the big picture
In OOH News By Nabamita Chatterjee - July 16, 2014
DOOH has the makings to make it big, say industry leaders
OAC 2014: Team Sapphire wears the crown of'Young Outdoorians'
In OOH News By VJ Media Bureau - July 10, 2014
OAC 2014 gave emerging outdoor professionals the opportunity to showcase their media planning skills for the FMCG industry through a unique'Young Outdoorians' contest
Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell
In OOH News By VJ Media Bureau - July 09, 2014
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)
10th Outdoor Advertising Awards: Milestone Brandcom bags 15 metals, followed by Madison Out-Of-Home with 9
In OOH News By VJ Media Bureau - July 07, 2014
In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5 each
Adscreen Networks are growing: Peter Livesey
In OOH News By VJ Media Bureau - July 05, 2014
The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch
Leaders debate pros & cons of media owner-cum-agency business
In OOH News By VJ Media Bureau - July 05, 2014
Session was moderated by Sam Balsara, Chairman & MD, Madison World, and addressed by Alok Jalan, Managing Director, Laqshya Media Group, Bhavana Mittal, Head of Media, Indian Sub-Continent, CBS Global Media, GSK, Armino Ribeiro, CEO, Madison OOH Media Group, and Raj Mohanty, Vice President, Kinetic Worldwide India
10TH Outdoor Advertising Convention begins today
In OOH News By VJ Media Bureau - July 04, 2014
OAC 2014 gets underway at Grand Hyatt, Goa
