EG Communications bags exclusive rights to wrap trains on 3 DMRC lines

In OOH News By Bhawana Anand - September 08, 2014

EG Communications has bagged the rights to wrap DMRC Metro carriages on three lines for a period 10 years through an open tendering process

A Season of Opportunities

In OOH News By Nabamita Chatterjee - September 08, 2014

The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues make their presence on permanent and temporary outdoor media available in the region to connect with a large out of home audience.

Srishti Communications bags sole ad rights at Davangere, Shimoga railway stations

In OOH News By Rajiv Raghunath - September 02, 2014

The firm has won the rights from the Mysore Division, of South Western Railway for a 5-year period through an open tendering process

DDB Mudra West appoints Ferzad Variyava as Group Creative Director

In OOH News By VJ Media Bureau - August 26, 2014

Variyava commands over 13 years of experience, having worked on household blue chip brands in the banking, media, FMCG, beauty, personal care, travel and telecom domains

Atin OOH pilots'Azaadi Ki Udaan' at Hyd airport

In OOH News By VJ Media Bureau - August 26, 2014

Brands like LIC, Kashish, Pride India and Godrej have participated in the consumer engagement initiative spread over 20 days

USI Media crafts innovative street furniture in Bangalore

In OOH News By Rajiv Raghunath - August 19, 2014

The company has acquired the rights from BBMP to put up 5,000 courtesy benches across the city, having entered into a five-year contract with the civic body. In this period, USI Media will put up these benches as per its own selection of locations, generate revenues from advertising on this street furniture, and also pay land and advertising tax to BBMP

Midas Group bags outdoor rights for Aligarh city

In OOH News By Bhawana Anand - August 06, 2014

The media owning firm will have rights on some 1 lakh sq. ft advertising space covering different zones of the city

PS Srijan goes outdoor to promote Ozone project in Kolkata

In Campaigns By Nabamita Chatterjee - August 04, 2014

Laqshya Media has executed the campaign, using large formats at vantage points across the city

MTS travels around Delhi with auto branding

In Campaigns By Bhawana Anand - July 29, 2014

As a part of the campaign, drivers of MTS branded autos were given MTS branded handsets

OOH Geared For Growth: Industry Leaders

In OOH News By Bhawana Anand & Nabamita Chatterjee - July 22, 2014

Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the industry's growth in the coming times