McDowell's and Royal Challenge go high with billboards in the East

In OOH News By Nabamita Chatterjee - October 28, 2014

Ad Touch executed the outdoor campaign for the brand across major states in the east zone, for which around 190 billboard sites have been taken for four months to create a repetitive recall for the brands.

Havas Media India wins integrated media duties of Assetz

In OOH News By Bhawana Anand - October 21, 2014

With a deep understanding of the real estate market, Havas Media Bangalore office will handle the integrated media duties for Assetz estimated at around Rs 15 crore, including OOH activities

Brandstand - zeroing in on OOH audiences

In OOH News By Bhawana Anand - October 21, 2014

Destination-based marketing and promotion delivers tangible results to advertising brands; Brandstand is at the forefront of such activities

Parle connects with audience through Durga Puja

In OOH News By Nabamita Chatterjee - October 20, 2014

Over three lakh Parle biscuits and five thousand candy replicas adorned the Parle Bosepukur Sitala Mandir Pandal in Kolkata.

Greenlam Laminates boards Volvo buses in Kolkata

In Campaigns By Nabamita Chatterjee - October 17, 2014

Street talk executes the innovative campaign

Sony Bravia 4K Series delivers live experience in the outdoor

In OOH News By Nabamita Chatterjee - October 16, 2014

Laqshya Live Experiences executes launch activation of the series at 22 malls in cities like New Delhi, Mumbai, Ahmedabad, Pune, Kolkata, Chennai, Bengaluru, Hyderabad and Cochin

Pepperfry engages travellers with furniture lounges at domestic airports

In Campaigns By Bhawana Anand - October 14, 2014

The online store creates visibility through its Pepperfry Furniture Lounges at three domestic airports, where travellers can experience the furniture and avail discounts during the festive season.

Bangalore is yet to catch up with digitised OOH formats: Ranadeb Paul

In Viewpoints By M4G Bureau - October 14, 2014

During his session, Ranadeb Paul, AVP & Business Head - South & East, and National Head- Activation, Kinetic Worldwide India, mentioned that Karnataka lags behind in terms of the new developments on the OOH landscape.

Vodafone launches hunt for perfect face for OOH campaign via Selfie competition

In OOH News By Bhawana Anand - October 13, 2014

The social media powered contest is running in cities like Pune, Nashik, Aurangabad, Solapur, Kolhapur, Goa, Amravati, Nanded, and Nagpur and Vasai

Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle

In Viewpoints By M4G Bureau - October 13, 2014

JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.

JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview: