Results For "AV"
1664 News Found
JCDecaux Launches The Salford Arch and its New Nationwide Network - The Gateways
In Digital OOH By VJ Media Bureau - August 31, 2015
One of JCDecaux's largest roadside digital screens with on average 1.2 million impacts every week (DFT), this double-sided landmark location will be launched by FIAT, Sky, Samsung, JD Sports and Orangina.
We spend Rs 100 cr from our advertising budget for outdoor: DAVP
In Viewpoints By M4G Bureau - August 31, 2015
DAVP receives an approximate budget of INR 1500 crores, out of which INR 100 crores is spent on outdoor advertizing. The maximum goes towards newspaper advertising followed by TV and radio, while the rest is allocated for outdoor campaigns.
DDB MudraMax (North) makes three senior appointments for Out of Home & Experiential Offering team
In OOH News By Nabamita Chatterjee - August 26, 2015
All the three members have got vast experience in brand building and OOH media.
OMD revs up Renault's image in the outdoors
In Campaigns By Satarupa Chakraborty - August 26, 2015
The strategic choice of engaging with the'Delhi metro' platform is to"remind & display entire range†of Renault India cars available to the target audience who\'s on the move in Delhi NCR.
Havas Media bags account for FoodCloud.in
In OOH News By Satarupa Chakraborty - August 20, 2015
The blend of analytical customer understanding and integrated media solutions with both outdoor and digital focus gives Havas Media the edge to help scale the FoodCloud.in's business.
Hoardings within railway premises in Chennai now require corporation approval
In OOH News By VJ Media Bureau - August 14, 2015
Madras High Court has ruled that agencies will have to seek the approval of the corporation authorities for the hoardings within the railway premises
Havas Media wins integrated media AOR of ClubMyCab
In OOH News By VJ Media Bureau - August 10, 2015
ClubMyCab, a ride sharing app, has roped in Havas Media to build customer awareness towards the benefits. The mandate will also include OOH, which is an appropriate medium for apps these days.
Hidesign lures commuters with its'slow' lifestyle campaign
In Campaigns By Nabamita Chatterjee - August 06, 2015
While the outdoor campaigns in Delhi and Mumbai have been executed by J C Decaux, Laqshya Media handled the Hyderabad Airport OOH properties.
OOH industry needs to reshape conversations, manage perceptions
In Viewpoints By M4G Bureau - August 06, 2015
Gaurav Suri, Head Marketing, UTI Asset Management Company Limited, writes about the typical hurdles in budgeting more spends on OOH and what industry must look out for
Right people make a difference in OOH business: Arghya Chakravarty
In OOH News By VJ Media Bureau - July 30, 2015
Speaking on the theme"How to attract the best talent to build OOH business competitiveness -- pros and cons†at the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25, Arghya Chakravarty, CEO, Times OOH, elaborated on the best HR practices that the industry should look to adopt, nourish and persevere.