Khushi Advertising appoints Archana Yadav as Head - Branding (Multiplex)

In OOH News By VJ Media Bureau - October 13, 2016

Archana brings in with her over 24 years of rich experience across a range of sectors and marquee organisations. Her last stint was as Assistant Vice President- Revenue at Times Innovative Media Ltd. (TIML), a subsidiary of Bennett Coleman & Co. Ltd

Himani Best Choice to create spectacle through Devi Durga's thousand hand idol

In OOH News By Nabamita Chatterjee - September 08, 2016

Massive outdoor campaigns will be undertaken through billboards, hoardings and mobile vans, bus branding, etc. throughout the state of West Bengal. The campaign will also run at metro stations in Kolkata.

HP Spectre creates a statement in the outdoors

In OOH News By Nibedita Saha - September 07, 2016

In association with Milestone Brandcom, HP has executed an OOH campaign to promote its new HP Spectre in three key cities - Delhi-NCR, Mumbai and Bangalore.

Imagine, Innovate & Grow

In Viewpoints By M4G Bureau - September 06, 2016

Leveraging digital OOH innovations are the best way to make the younger generation consider your brand'cool' and today'cool' has become a monetize-able entity.

Dentsu Impact wins creative mandate for Ikea India's business

In OOH News By VJ Media Bureau - August 24, 2016

Post an exhaustive process of meeting various agencies to an elaborate pitch process that included multiple agencies across India, IKEA finally have selected Dentsu Impact as their creative agency partner.

Myntra's new'Try and Buy' campaign takes the OOH route

In Campaigns By Satarupa Chakraborty - August 23, 2016

Online fashion marketplace Myntra targets fashion savvy youth of Bangalore through outdoor media when it came to publicising their new feature"try and buy”.

Kinetic India drives Nicotex's quit smoking OOH campaign

In Campaigns By Nabamita Chatterjee - August 22, 2016

To enhance the communication, the brand did an LED innovation on billboard highlighting the features of the product at key congregation points.

Airtel's 3D holographic promotion with Kabali shakes up the industry!

In Campaigns By Daya Kingston - August 17, 2016

The van toured 40 theatres, two beaches and 20 hotspots in Tamil Nadu and attracted a huge crowd which gave them good mileage. The innovation garnered attention from national and international media such as the BBC, CNN-IBN, NDTV and others.

Vizeum appointed as Media AOR for TCL Corporation

In OOH News By Nabamita Chatterjee - August 16, 2016

It is estimated that the marketing spends for the brand will be around Rs.35 Crores.

Ola's'#Do Your Share' campaign tracks carbon emissions across Mumbai, Delhi & Bangalore

In Campaigns By Nabamita Chatterjee - August 16, 2016

The unique'Billboard' will track real time carbon emission levels saved in the city and the 15 day campaign is powered by WRI, aiming at encouraging sustainable mobility.