Divya Marathi goes outdoor to promote Marathi Literature Festival

In Campaigns By Satarupa Chakraborty - November 10, 2016

The festival will be the first of its kind three-day literary extravaganza to be held in Nashik with select authors, social engineers and cartoonists from across the country participating in it.

Lucknow Metro plans to invite bids for ad rights at stations

In OOH News By VJ Media Bureau - November 09, 2016

Trial runs of the first phase of Lucknow Metro are expected to begin in December

Singapore-based Moving Audiences launches platform for DOOH media buying

In Digital OOH By Nabamita Chatterjee - November 08, 2016

Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have already agreed to trade their inventory on the Moving Audiences platform

Smarter outlook for DOOH in UK as medium comes of age

In Digital OOH By VJ Media Bureau - November 07, 2016

OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video and content assets, whilst navigating the certainties and uncertainties around Brexit.

Dentsu India appoints Indrajeet Mookerjee as Executive VP

In OOH News By Nabamita Chatterjee - November 03, 2016

Indrajeet has spent two decades in the communication business having worked in some of the leading agencies including Lowe Lintas, Ogilvy, Leo Burnett, Rediffusion Young & Rubicam and TBWA in India and Indonesia

Manyavar dresses Delhi outdoor in ethnic fashion

In Campaigns By Satarupa Chakraborty - November 02, 2016

Men's ethnic fashion brand Manyavar's OOH campaign in Delhi NCR was planned and executed by Kinetic India and deployed on JCDecaux's outdoor network

Dalda bottles decorate Durga deity

In Campaigns By Satarupa Chakraborty - October 26, 2016

Numerous number of Dalda oil bottles were used to decorate the Durga idol at Ahiritola Sarbojanin Durgotsav Samiti Pandal, as part of Dalda's innovative out-of-home campaign

Livon reaches out to the young in Gujarat with promise of salon finish

In Campaigns By Nibedita Saha - October 26, 2016

MOMS Outdoor Media Solutions planned and executed the campaign, covering key cities of Gujarat -- Ahmedabad, Baroda, Surat, Rajkot. The OOH firm used a mix of large formats, bqs and other formats like mall media to help the brand connect with the target audience

Frooti floods OOH with mango flavour

In Campaigns By Satarupa Chakraborty - October 21, 2016

Frooti conquers OOH space in 160 cities with its multi-format #LivetheFrootiLife campaign.

Regulatory bottlenecks hurt OOH business in Kanpur

In OOH News By Rajiv Raghunath - October 17, 2016

Industry body asserts that the Kanpur civic authority is dragging its feet on the issue although the OOH firms have met all compliance demands