Shashi Sinha, CEO, IPG Mediabrands India to address & moderate OAC 2017 session on media planning & OOH

In OOH News By M4G Bureau - June 06, 2017

Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport & Magna Global in India

DTC to put 1,000 new buses into service, boost bus branding opportunities

In OOH News By Bhawana Anand - June 06, 2017

DTC sources have affirmed that the new buses will be open for branding and that a tender for bus branding will be floated once the buses are put into service. The typical branding opportunities would be exterior branding, grab handle branding, back portion of driver's seat.

Hyderabad hoardings back in business, special guidelines to be followed

In OOH News By Bhawana Anand - June 05, 2017

Only display advertisements on wall mounted and ground hoardings of up to size 40ft x 25ft and roof tops limited to size of 30ft x 25ft have been permitted by the civic body.

Laqshya Group divides OOH agency biz into Laqshya Solutions & OMI

In OOH News By M4G Bureau - June 01, 2017

Both agencies will work independently in all the markets and have separate teams

ETV promotes CM Yogi Adityanath's'Uprising Uttar Pradesh'

In Campaigns By M4G Bureau - June 01, 2017

Lavkush Enterprise executed the outdoor campaign for promotion of the event that was broadcast on ETV

Sony India appoints Initiative Media as its media agency

In OOH News By M4G Bureau - May 30, 2017

The contract will officially kick-start from June 1, 2017 for a period of two years and will involve the agency to serve the gamut of product categories which includes BRAVIA, Xperia, Audio, Digital Imaging and Professional Solutions

Geopath ties up with Ayuda[x] to power new OOH audience measurement solution

In Digital OOH By M4G Bureau - May 22, 2017

Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers.

Daikin crafts a cool place for bus commuters, wows Delhi

In Campaigns By Bhawana Anand - May 19, 2017

Laqshya Solutions ideated and executed the landmark air conditioned BQS innovation

Mumbai airport world's busiest single-runway airport

In OOH News By Bhawana Anand - May 16, 2017

Mumbai airport's rise to the top is representative of the sharp spike in India's domestic and overseas civil aviation traffic which augurs well for the bustling airport advertising business.

Madison Media appoints Vishal Chinchankar as Chief Digital Officer

In OOH News By M4G Bureau - May 15, 2017

Vishal, a veteran in the digital space has over 20 years of experience out of which 17 years have been in digital, across agencies of the likes of Group M, Mediaturf, amongst others