DAVP spent Rs 186.59 crore on outdoor publicity in FY2016-17

In OOH News By M4G Bureau - July 21, 2017

DAVP advertisements promote government policies, schemes and events

Madison Media brings on board Saurabh Tyagi to head Titan Media AOR

In OOH News By M4G Bureau - July 19, 2017

Saurabh has 13 years of experience across media agencies of the likes of Mindshare, Zenith Optimedia, Maxus, Starcom Mediavest and Madison Media across markets

ITW Consulting bags title, in-stadia ad rights of India cricket tour of Sri Lanka

In OOH News By M4G Bureau - July 17, 2017

The exclusive deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during the ongoing Sri Lanka v/s Zimbabwe and forthcoming Sri Lanka v/s India series

Godrej Nature's Basket fortifies its organic offering

In Campaigns By Bhawana Anand - July 13, 2017

Created by Storyboard agency, the innovation provided wholesome benefits to the brand by attracting the growing segment of health-conscious consumers

Havas Media Group in tie-up with Kerala-based IMC Advertising

In OOH News By M4G Bureau - July 13, 2017

As part of the deal, Havas Media Group will be handling the integrated media mandate including OOH of Malabar Gold & Diamonds, and further consolidating its presence in the south which currently comprises brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International and Embassy Group

ENO leverages AR to drive its Freeze Off campaign in 5 cities

In OOH News By M4G Bureau - July 10, 2017

ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a span of 5 weeks at five different metropolitan cities

South Africa's OOH metrics expert Dave Roberts to address OAC 2017

In OOH News By M4G Bureau - July 05, 2017

Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa

Schneider Electric launches its Mobile Van Campaign'Switch on India' in West Bengal & Odisha

In OOH News By Nabamita Chatterjee - July 04, 2017

According to the industry reports the retail market for low-voltage electrical products in East India is pegged at Rs 500 crore. A total of 8 such vans will travel across different electrical markets in the country, covering close to 100 cities over the next one month.

Smart railway stations likely to open up new OOH avenues

In OOH News By M4G Bureau - July 03, 2017

RLDA-NBCC MoU to develop smart railway stations will likely to create new OOH investment opportunities at those transit locations

Herbalife puts up imposing 50-feet inflatable to showcase brand

In Campaigns By Bhawana Anand - July 03, 2017

The 50-feet tall inflatable mango flavour canister was placed at Bangalore International Exhibition Centre (BIEC), Tumkur Road.