Audio ads on Mumbai Suburban trains enjoy deep connect with commuters

In OOH News By Amaan Kazmi - October 10, 2017

On a line that sees 7.5 million people travelling every day, this form of advertising commands a huge captive audience

Sudden ban on flex creates havoc in Chhattisgarh

In OOH News By Bhawana Anand - October 10, 2017

Concessionaires planning to go to High Court for a stay on ban

Appy makes a big splash on OOH canvas in a new avatar

In Gallery By - October 09, 2017

Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats

Appy makes a big splash on OOH canvas in a new avatar

In Campaigns By M4G Bureau - October 07, 2017

Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats

ALTBalaji appoints Lodestar UM as media agency

In OOH News By M4G Bureau - October 05, 2017

The mandate includes media investment and strategic partnership covering print, television, online, OOH and radio

DDB Mudra bags Royal Enfield project mandate

In OOH News By M4G Bureau - October 04, 2017

The agency’s Delhi team, handling the account, will work closely with Royal Enfield’s marketing and content teams on forthcoming projects

Pantaloons creates third record-breaking iconic OOH installation

In OOH News By M4G Bureau - October 03, 2017

Pantaloons enters the India Book of Records with India’s Tallest Diya, after creating records for Denim Ganpati & Tallest Dandiya Sticks

Japanese subsidiary setting up DOOH-enabling traffic info display on Ahmedabad’s ‘Smart Roads’

In Digital OOH By Bhawana Anand - September 29, 2017

The Digital Variable Messaging Sign (VMS) boards of 7x3 meters in size will display real time-traffic information to the travelers along with outdoor advertising and promotion in the ratio of 50:50.

‘Innovative formats attracting more ad spends’

In Viewpoints By Bhawana Anand - September 28, 2017

Currently, innovative formats and ambient media are proving to be the superheroes of OOH media that give marketers the confidence to come to the outdoor. However, the lack of measurement measures is playing up as a demon in the OOH success story; even a morsel figure or a metric would be big enough to overcome this challenge, says Anita Nayyar, CEO-India & South Asia, Havas Media Group.

Pantaloons installs record 48ft branded Dandiya sticks at Ahmedabad mall

In Campaigns By Bhawana Anand - September 27, 2017

Placed at One Mall in Ahmedabad, the dandiya sticks weigh over 1 ton and will be on display till September 30