Marc-Antoine De Roys is new Kinetic global CEO

In OOH News By M4G Bureau - November 10, 2017

De Roys spent nearly seven years with tenthavenue, following almost a decade with WPP media agency GroupM as COO and CFO for France and then COO for search and performance marketing in the EMEA region

DTC Dy. CGM R S Minhas to speak at Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 08, 2017

Dr Minhas will make a presentation on the theme of ‘How innovatively can OOH maximise opportunities in urban transit space?’ at the upcoming Delhi NCR Talks OOH Conference that will be held at Le Meridien hotel, Gurugram on November 17, 2017

Mediabridge Global founder David Payne to address Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 07, 2017

David Payne will speak on the theme of ‘How technologies can be leveraged to build solid OOH competitiveness’, at the Delhi NCR Talks OOH Conference to be held at Le Meridien, Gurugram on November 17, 2017

Campus Shoes takes big strides on Delhi OOH landscape

In Campaigns By M4G Bureau - November 03, 2017

Targeting the youth audience, two different creatives have been used to connect with male and female audiences.

“We hit the bull’s eye with auto-branding”

In Viewpoints By Bhawana Anand - November 02, 2017

Manav Sethi, Chief Marketing Officer, ALTBalaji talks about OOH advertising and in particular the strengths of auto-branding

RITES indefinitely postpones tenders for 6 media packages

In OOH News By M4G Bureau - October 31, 2017

The tenders have been postponed until further advise from the authority

Bunge marks huge brand presence with installations in WB

In Campaigns By Ria Banerjee - October 31, 2017

Octave executed the installation of a 30 feet 3D Dalda mustard oil bottle cutout along with BTL activity

ALTBalaji hails 20,000 auto rickshaws to promote Ragini MMS Returns

In Campaigns By M4G Bureau - October 30, 2017

ALTBalaji has embarked on an interesting marketing initiative by using auto-rickshaws to promote their digital show across North and West India

‘Beanz Meanz Heinz’ branded double-decker wows London

In Campaigns By Rajiv Raghunath - October 28, 2017

The moving billboard, so to say, also served as a strong consumer engagement avenue

Happy mcgarrybowen bags creative mandate of Wildcraft

In OOH News By M4G Bureau - October 24, 2017

Shortly after winning the account, Happy mcgarrybowen released the AW ’17 campaign for Wildcraft