Results For "AV"
1664 News Found
Great content makes a brand meaningful: Maria Garrido
In OOH News By Amaan Kazmi - November 21, 2017
Havas Group's Global Chief Insights and Analytics Officer Maria Garrido spoke at ‘The Meaningful Brands MasterClass’ organised by the group in Mumbai to get under the skin of brands that have succeeded in being meaningful to their consumers and understand what they do right
‘Globally OOH is leveraging mobility in significant ways’
In OOH News By Satarupa Chakraborty - November 17, 2017
In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market
‘OOH success in large airports is paving way for OOH growth in smaller airports’
In OOH News By Satarupa Chakraborty - November 17, 2017
RK Singh, Executive Director - Commercial, Airport Authority of India (AAI), in his opening remarks said that AAI is evolving towards simpler policy and friendlier approach to deliver maximum benefits to investing media companies. AAI is also shifting focus towards airports of smaller towns that have enormous unlocked potential
‘Delhi NCR is bristling with OOH growth opportunities’
In OOH News By Satarupa Chakraborty - November 17, 2017
Suresh Balakrishna, CEO, Kinetic Advertising India, highlighted the myriad OOH avenues that are opening up in the region, buoyed by a large, young consumer base, domineering presence of top advertising brands, and potential for DOOH expansion
Delhi NCR Talks OOH inaugurated at Le Meridien Gurugram
In OOH News By M4G Bureau - November 17, 2017
Delhi NCR Talks OOH Conference was inaugurated by R K Singh, ED – Commercial, AAI, Prem Shankar Jha, Dy. Commissioner, SDMC, Noomi Mehta, Chairman, IOAA, Atul Shrivastava, Group CEO, Laqshya Media Group, and Vasant Jante, MD, VJ Media Works
Lucknow outdoor business faced with policy perils
In OOH News By Bhawana Anand - November 16, 2017
The media owners have prevailed upon the municipal body to initiate action only against unauthorised media displays in the city but there is still uncertainty on whether the business interests of those with authorised media will be safeguarded
IOAA, AAAI agree on S-O-P for regulating Indian outdoor advertising industry
In OOH News By M4G Bureau - November 15, 2017
Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have arrived at a Standard Operating Procedure (S-O-P) to be followed by members of both Associations with a view to regulating and growing the Indian outdoor advertising industry. Version 5.6 of S-O-P has been thus ushered in
Citylights continuing to attract top brands
In OOH News By M4G Bureau - November 15, 2017
Brands ranging from e-commerce majors like Amazon & Flipkart to FMCG majors ITC & Cadbury to jewelry brands like PC Chandra and Senco have leveraged the network to reinforce the connect with Delhi audiences
Airport media – cut out for premium brand advertising
In Viewpoints By - November 14, 2017
Airport is capable of delivering ‘filtered’ audience because the distant alternative to air travel may be at least ten times cheaper. All the flyers therefore may generally be categorised as ‘affluent’ consumers having decent disposable income
Govt plan to set up 100 new airports will further augment airport media opportunities
In OOH News By M4G Bureau - November 13, 2017
Most of the new airports will be established in cities that currently do not have airports. As India’s civil aviation industry grows, powered by sustained passenger traffic growth, airports will become even more compelling brand advertising destinations