Results For "AV"
1664 News Found
#WhatDrivesYou asks Exide Battery in multi-market OOH campaign
In Campaigns By M4G Bureau - December 08, 2017
The campaign is visible across metro cities such as Delhi, Mumbai and Bengaluru as well as Tier I cities in Punjab, Haryana, Tamil Nadu, Uttar Pradesh, etc. The campaign duties have been handled by Kinetic India
Happy mcgarrybowen launches its Delhi-Gurgaon operations
In OOH News By M4G Bureau - December 08, 2017
The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front. Jay Gala will be handling the agency’s business operations. Bodhisatwa will be leading the creative efforts for Happy mcgarrybowen
OMA to develop Automated Proposal Platform with Red Ant Design
In OOH Solutions By M4G Bureau - December 08, 2017
The Automated Proposal Platform will allow media agencies to request proposals from OMA members and combine those proposals into a campaign. Agencies will also be able to confirm booking and receive billing files within the software, and have access to MOVE audience reports
MCDs issues order to root out unauthorised hoardings
In OOH News By M4G Bureau - December 06, 2017
After a discussion with Delhi’s LG Anil Baijal, the three corporations have taken a step to remove the clutter ahead of an international summit that will be organised in the capital city
‘Voice will become primary way to interact with the world:’
In Research By M4G Bureau - December 06, 2017
Isobar’s innovation and strategy experts from around the world have defined five key trends that explore this evolving relationship between humanity and technology and predict a harmonious future
Manyavar & Mohey make a fashion statement on JCDecaux street furniture
In Campaigns By M4G Bureau - December 06, 2017
The campaign, planned and executed by Kinetic India, is running on JCDecaux Booster Network that provides powerful frequency ideal for enhancing Manyavar and Mohey’s brand recall and brand fame
Drop in Delhi Metro ridership no worries for OOH players
In OOH News By Bhawana Anand - December 05, 2017
DMRC maintains that the decline in ridership in the month of October was a temporary blip and that the fare hike was long due; media owners state that brand advertisers will not be detracted by the ridership fall as their TGs continue to travel by the Metro trains
‘Civic body OOH norms need to be aligned with changing urban landscape’
In OOH News By Amaan Kazmi - December 01, 2017
Media owners assert that urban conglomerates like Pune & Vashi in the Navi Mumbai suburbs have the potential of offering attractive OOH avenues as the cities go through a makeover, but the opportunities can be best leveraged only if the civic norms are suitably modulated to drive business
JCDecaux North America, Neustar partner to bring audience analytics to OOH analysis
In OOH Solutions By M4G Bureau - December 01, 2017
Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product
‘Globally OOH is leveraging mobility in significant ways’
In Gallery By - November 30, 2017
In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market