Park Avenue showcases fashion that will ‘knock your socks off’

In Campaigns By M4G Bureau - December 28, 2017

The brand has targeted the men audience of 25-44 age group from SEC AB category in Delhi, Bengaluru, Chennai and 20 other cities across India; the campaign was planned and executed by MOMS Outdoor Media Solutions

ArtPop 2018 Billboard Competition in US turns the spotlight on local artists

In OOH News By M4G Bureau - December 26, 2017

The winning artists, selected via a juried competition, will have their work displayed on Adams Outdoor Advertising billboards on major thoroughfares in the region from the week of January 8 through the end of December 2018

Akshay Kumar tickles taste buds with Fortune edible oil

In Campaigns By M4G Bureau - December 20, 2017

Adani Wilmar having appointed Akshay Kumar as the brand ambassador for its Fortune Foods brand has launched a 360 degree brand promotion that includes a powerful OOH campaign across different cities

Tourism bodies check into JCDecaux’s CityLights network to beckon travelers

In Campaigns By M4G Bureau - December 20, 2017

Overseas tourism bodies like those of China and domestic tourism bodies from states like Assam, Andhra Pradesh, and Gujrat recently ran their respective campaigns in Delhi using JCDecaux India’s CityLights network

ITW Consulting bags in-stadia ad rights for India, Aussie cricket tour of South Africa

In OOH News By M4G Bureau - December 19, 2017

The company is permitted to re-sell and market the in-stadia advertising rights covering 3 Tests, 6 ODIs and 3 International T20s in the South Africa v/s India Series and 4 Tests in the South Africa vs. Australia Series

'We are expecting more tax revenues from hoardings'

In Viewpoints By Amaan Kazmi - December 19, 2017

In the last one year OOH media owners doing business in the city of Pune have been expressing concern over the downslide in their business, pointing in particular to advertising norms laid down by the Pune Municipal Corporation (PMC). The civic body in its part is decidedly taking strong action to curb unauthorised OOH media in the city. Tushar Daundkar, Deputy Commissioner, Sky Sign Department, PMC, talks about the department’s outlook on regulating the business, and setting the tax rates, in an interview to Media4Growth. Edited excerpts:

Lonavala municipal body gearing up to implement new ad policy

In OOH News By M4G Bureau - December 18, 2017

Before ushering in the new ad norms, the civic body has deployed a team to remove all existing media in order to improve the aesthetic look of the city landscape; media owners with authorised media will be duly compensated

City of Sydney bats for DOOH-powered street furniture

In Digital OOH By M4G Bureau - December 14, 2017

The City Council maintains that the changes would help make Sydney more attractive and accessible while meeting the needs of today’s tech-savvy commuters, residents and tourists

Bareilly OOH set for a makeover under new Mayor’s directive

In OOH News By Bhawana Anand - December 12, 2017

The Mayor has initiated stern against unauthorised and improperly placed outdoor media. The overriding objective of the move is to unclutter the city landscape, which will also benefit media owners who have invested in authorised media

SDMC invites bids for ad rights on unipole sites, toilet blocks, cycle shelters

In OOH News By M4G Bureau - December 12, 2017

Bids to 3 separate tenders to be submitted between December 29 and January 5; SDMC is proactively opening up the advertising avenues in its bids to boost the body’s advertising revenues which have grown significantly over the last year and more