Ogilvy Bangalore wins the communication mandate for Chumbak in India

In OOH News By M4G Bureau - April 30, 2018

The first campaign is expected to be out during Diwali season this year

Havells brings the fifth wall i.e. Ceiling in the limelight

In Gallery By M4G Bureau - April 27, 2018

The OOH site spotted at DND showcases the designer fan along with the 360-degree communication strategy on the site i.e. Your Ceiling is the fifth wall

Digikore launches two new LED products in India

In Digital OOH By M4G Bureau - April 27, 2018

Digiwalker and Digikore foldable LED screens are available for both indoor and outdoor displays and come in interesting shapes and designs

Havells brings the fifth wall i.e. Ceiling in the limelight

In Campaigns By M4G Bureau - April 26, 2018

The OOH site spotted at DND showcases the designer fan along with the 360-degree communication strategy on the site i.e. Your Ceiling is the fifth wall

BARC India forays into OOH Display screen viewership

In OOH News By M4G Bureau - April 25, 2018

The association delves into OOH advertisement measurement specifically running on TV displays located at avenues like restaurants, pubs and bars in select cities

Airport advertising is an impactful influencer, says study

In Research By M4G Bureau - April 24, 2018

A consumer insights study carried out by Nielsen on behalf of Clear Channel Outdoor reports that 42% of frequent fliers take action in response to advertisements they have seen in an airport

OOH can help brands derive higher ROI from advertising

In Research By M4G Bureau - April 19, 2018

Globally, marketers of successful brands allocate an average of only 13% of their budgets to OOH advertising; this despite the lower cost of OOH compared to other paid media

Aarkay Universal installs Efi-H1625 LED UV inkjet hybrid printer

In OOH Solutions By M4G Bureau - April 17, 2018

The printer’s lower-temperature curing translates into reduced energy costs. And, unlike solvent printers used in wide-format graphics printing, the printer’s inks have virtually no VOCs

Delhi Police reiterates commitment to women’s safety

In Campaigns By M4G Bureau - April 13, 2018

An innovation, executed on a bus shelter on one of the arterial roads of Delhi, showcases the different avatar of women -- a youth to working professional to civil servant

Lucknow media owners want business back on track

In OOH News By Bhawana Anand - April 12, 2018

Earlier, the Nagar Nigam was swooping down on the media firms that did not pay up the advertisement tax in part or full, but after the GST subsumed the advertisement tax, the local urban body seemingly did not have a strong incentive to promote outdoor media in the city