FoodPanda tempts masses with food celebration

In Campaigns By M4G Bureau - October 03, 2018

The biggest food party is being prompted by a humongous OOH drive with strategic cluster branding in different cities

A water-purifying installation at Lodha’s Palava

In Campaigns By M4G Bureau - October 01, 2018

Madison Turnt put up an alum Ganpati at the Xperia Mall, Palava for a period of 5 days for darshan and during the visarjan

Honda plans to amplify Activa 125 new campaign via OOH

In OOH News By M4G Bureau - September 27, 2018

Introline The new 360 degree campaign ‘Sau mein se sava sau’ promotes the new class leading features of Activa 125 while leveraging the trust & legacy of brand Activa

Concerns cited over SDMC market cluster media tender terms

In OOH News By Bhawana Anand - September 24, 2018

SDMC will look to favourably consider industry concerns

‘Continuous innovation a must for relevancy of common currency’

In Viewpoints By Rajiv Raghunath - September 22, 2018

Dave Roberts, Chairman, Out of Home Measurement Council, South Africa and CEO, Primedia Outdoor shares his perspectives on what it takes to develop a common currency for audience measurement metrics

Truecaller appoints Happy mcgarrybowen as its creative agency

In OOH News By M4G Bureau - September 14, 2018

Happy mcgarrybowen was roped in to help chart a new course for Truecaller’s new avatar and host of services

Havas Media bags integrated media duties of OYO

In OOH News By M4G Bureau - September 06, 2018

The agency will assist in the brand launch and expansion into international markets, defining a brand positioning and a go-to-market plan is the need of the hour

Ocean invites entries for annual digital creative contest

In Digital OOH By Rajiv Raghunath - September 06, 2018

Ideas that raise the bar will win a share of a £650,000 prize fund and the chance for those concepts to be showcased across Ocean’s multiple environments and iconic digital formats across the UK

YES Bank hits the streets, once again

In Campaigns By M4G Bureau - September 06, 2018

The brand endorses its superior offerings on Savings Accounts & Current Accounts through OOH campaign

Happy mcgarrybowen bags Foodpanda’s creative duties

In OOH News By M4G Bureau - September 05, 2018

Happy mcgarrybowen has been tasked with re-thinking brand's design language including reinterpreting its logo and visual identity. The advertising and communications will follow suit to help the brand