UK OOH to grow by 31% in 2021: GroupM report

In Research By M4G Bureau - December 03, 2020

According to the report, much of the losses should be regained next year and digital formats, currently comprising 60% of the medium’s activity, will continue growing next year and beyond

Sweden’s Outdoor Impact joins The World Out of Home Organization

In Digital OOH By M4G Bureau - November 24, 2020

Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne

‘Apples-to-apples approach to measurement absolutely necessary’

In Viewpoints By Rajiv Raghunath - October 29, 2020

A unified currency that can be used across all OOH formats makes it easier to plan and easier to buy, states Kym Frank, President, Geopath on the subject of audience measurement metrics for place-based media.

DMRC invites bid for exclusive advertising rights on Line 8

In OOH News By M4G Bureau - October 22, 2020

The rights will include formats such as static advertisement spaces/ panels, Passenger Information Display (PID) screens inside metro trains and on train exterior by wrapping

Mumbai Railway brings innovative advertising formats in new tenders

In OOH News By Pray Jani - October 20, 2020

The division is taking initiatives to cover the loss by releasing new formats for advertising; Also, the zonal division contemplating abouts resuming trains’ full services before November 15 this year

SDMC plans extensive OOH campaign on Covid19 awareness

In OOH News By M4G Bureau - October 12, 2020

The corporation is expected to deploy a variety of media formats such as hoardings, posters, unipoles, parking areas, auto-rickshaw, metro stations, bus stands, toll gates, construction sites and wall paintings

T. Gangadhar elevated as CEO- APAC of Essence

In OOH News By M4G Bureau - September 09, 2020

"I am honoured to have the opportunity to lead this truly special agency in APAC", says T. Gangadhar

Canon India launches customer service mobile applications for B2B clients

In OOH Solutions By M4G Bureau - July 22, 2020

As part of its persistent customer servicing efforts, Canon India will provide 24x7 assistance to customers through the new mobile applications

Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab

In Research By M4G Bureau - July 16, 2020

According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability

#13thJulykiTayyari: Mystery Solved

In Campaigns By Bhawana Anand - July 13, 2020

ZEEL creates stir with a teaser campaign rolled on the lines of #BanegiBaatSaathSaath, marking a positive comeback with new content, in association with Laqshya Media Group