Proactive bags skywalk tenders in Mumbai

In OOH News By VJ Media Bureau - June 13, 2013

With a duration of five years, the contract involves different media formats in skywalks connecting through four routes of Mumbai.

Cheil crafts high-voltage buzz for Samsung Galaxy S4

In OOH News By VJ Media Bureau - June 10, 2013

Cheil Worldwide SW Asia creates a vibrant and fresh outdoor campaign for Samsung Galaxy S4, reaching the target audience across the country through large and high impact media formats .

Pioneer Publicity wins media tender in Kolkata

In OOH News By Bhawana Anand - May 22, 2013

The tender includes different kind of OOH formats, where the properties are situated at prominent locations within the city.

Dollar's Bigboss takes big steps with OOH!

In Campaigns By Nabamita Chatterjee - May 16, 2013

The innerwear brand yet again hits their target group with strategic out-of-home campaign across the country using more than 600 sites of multiple formats.

TRPs for TV, eye balls for DOOH?

In Viewpoints By M4G Bureau - May 07, 2013

While digital has been a buzzword in the industry, it has yet to take off in India in a big way. Outdoor Asia chats with Mandar Gupte, Sales Director (Media & Entertainment), Barco Electronics System to understand the challenges and loopholes that exist in the digital out of home (DOOH) space.

Frooti spreads a fresh n juicy flavor via OOH

In OOH News By VJ Media Bureau - April 30, 2013

Splashed on more than 10 media formats and 1000 media, Posterscope created an innovative and high impact campaign for Frooti.

NDMC invites bids for 133 Unipole in its jurisdiction

In OOH News By VJ Media Bureau - April 18, 2013

The North Delhi Municipal Corporation rolls out tender for Unipole formats situated in key locations of North Delhi.

Northern Railway calls for two bids for five years

In OOH News By VJ Media Bureau - April 18, 2013

The media properties include display on different formats such as hoardings, display boards, glow signs, lollypop displays, unipoles, pole kiosks etc.

Dollar's strong bond with OOH

In Viewpoints By M4G Bureau - March 25, 2013

The innerwear brand has used outdoor advertising in many innovative and interesting ways to push its varied products. Outdoor Asia chats up with Bidyut Nath, Head - Advertising, Dollar Industries, to learn more about the brand's OOH advertising plans for the East zone.

Being Human edify values through OOH

In Viewpoints By M4G Bureau - March 10, 2013

The brand's new outdoor campaign developed by advertising agency Pulp, features various values of life to endorse Being Human's flagship store in Mumbai. Outdoor Asia chats with Gautam Kohli, Founder of Pulp, to understand the depth of the campaign.