Results For "ATS"
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HT's visibility drive for Leadership Summit
In Campaigns By Bhawana Anand - December 09, 2013
Hindustan Times organized a Leadership Summit in the capital recently and the print media brand explored various OOH formats to generate buzz about the event.
'Judicious mix of formats leads to better output'
In Viewpoints By M4G Bureau - December 05, 2013
Taking a mix of small formats for frequency and large sites for impact and having a judicious mix leads to better output, rather than just sticking to a particular format, says Ritesh Ghosal, Head- Brand Marketing -Tata Teleservices Limited in a chat with Outdoor Asia on how the brand approaches OOH in the state of West Bengal.
Cashing in on all formats
In Viewpoints By M4G Bureau - October 22, 2013
Siddharth Subramaniam, Principal Media Consultant, ITC Foods, talks about how the brand leverages OOH in the state of Tamil Nadu where hoardings are severely restricted.
'Exploring new media is a must'
In Viewpoints By M4G Bureau - October 22, 2013
R Viswanathan, Sr General Manager, (Marketing), and C. Sarath Mohan, Asst. Area Manager—Branding, Jaypee Cement, on why constant exploration of formats is critical when large formats are unavailable in the OOH space.
Making the best of what's available
In Viewpoints By M4G Bureau - October 22, 2013
In a state where large formats are highly limited, here is a brand that still manages to make a presence in the outdoor space. Niranth Nalli, Vice Chairman, Nalli Silks, tells Outdoor Asia how the brand goes about it in Tamil Nadu.
Love's in the air: New Bindaas show goes big on OOH
In OOH News By MunmunSaha - September 23, 2013
Various OOH formats have been used to promote'Yeh Hai Aashiqui' a reality show on Bindaas.
A Maha OOH show for KBC 7
In Campaigns By Bhawana Anand - September 10, 2013
Sony Channel's OOH promo for'Kaun Banega Crorepati's' 7th edition is all about triggering curiosity around everyday trivia and reiterate brand recall across metros and formats.
'Need more cost effective infrastructure solutions'
In Viewpoints By M4G Bureau - August 14, 2013
SPS Group, is a leading name in the iron and steel sector, they have been a constant spender on OOH in order to engage their target consumers. Outdoor Asia chats up with Kunal Gurnani, GM- Media & Communications - SPS Group, to know more about what drives their spends on OOH.
Mediascope Publicitas OOH enters Delhi with mall rights
In OOH News By VJ Media Bureau - August 08, 2013
The OOH agency won the sole marketing rights for all media formats available at two prominent malls
Kraft's OOH splash in Dubai for new Cheddar Cheese
In Digital OOH By VJ Media Bureau - August 06, 2013
The campaign created by Encyclomedia Global was executed in Dubai across formats such as Bus Wraps and others to create buzz around Kraft's New'Easy To Open' Cheddar Cheese Tin