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Beer Shampoo goes big through the outdoors
In OOH News By Satarupa Chakraborty - June 06, 2016
Park Avenue Beer shampoo uses giant backlit cutout of shampoo bottles in traditional OOH formats in Delhi, Mumbai and Bangalore.
South Western Railway opens tender for various OOH formats
In OOH News By Satarupa Chakraborty - June 03, 2016
South Western Railway opens tender for a huge number of gantries, billboards and glow sign boxes in and around Bangalore.
Fashion brands make their statement through the outdoors
In Campaigns By Satarupa Chakraborty - June 01, 2016
Various fashion brands have resorted to traditional formats of street furniture in Delhi this summer.
Orango Solutions offers innovative OOH sites at Amritsar Airport
In OOH News By Satarupa Chakraborty - May 16, 2016
Amritsar-based Orango solutions has invested in aesthetically-appealing standees along with regular and digital OOH formats, as part of their airport branding solutions at Amritsar Airport.
Streettalk executes TVS Tyre's celeb OOH campaign
In Campaigns By Satarupa Chakraborty - May 12, 2016
Streettalk executes TVS Tyre's multi-city OOH campaign across several formats.
Shalimar Advertisers to semi-brand Huda City Center metro station
In OOH News By Satarupa Chakraborty - May 04, 2016
HUDA City Center metro station under DMRC will soon be semi-branded with national brands for which Shalimar Advertisers have won the rights and will be offering other OOH formats also within the station premises.
Posterscope creates high decibel campaign for Bournvita's Badam Booster
In Campaigns By Satarupa Chakraborty - April 20, 2016
Cadbury Badam booster goes on a multi-city OOH drive using many formats along with innovations in certain cities.
Café Coffee Day brings winter through billboards this summer
In Campaigns By Satarupa Chakraborty - April 18, 2016
Using varied OOH formats, Café Coffee Day's recent multi-city campaign uses day-to-night innovative effect
Adopt new and innovative outdoor formats
In OOH News By Nabamita Chatterjee - March 18, 2016
A panel discussion at the East Talks OOH conference in Kolkata, highlighted the industry's need to move beyond the traditional formats and evolve with the times by adopting innovative outdoor media.
LeEco makes its entry through high decibel OOH campaign
In Campaigns By Satarupa Chakraborty - February 24, 2016
LeEco rolled out a large sized outdoor campaign using all possible outdoor media formats and street furniture along with airport and mall branding in all major Indian cities. The campaign was executed by MOMS.