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Imara fashions a stylish OOH presence
In Campaigns By VJ Media Bureau - October 13, 2016
MOMS used a mix of large formats like billboards and gantries and pillar media for the 10-day campaign that ran in Mumbai and Bengaluru
Amazon India promises"Big Brands, Bigger Dealsâ€
In Campaigns By Nibedita Saha - October 05, 2016
The Amazon India OOH campaign that ran in cities like Mumbai, Bengaluru, and others, was largely deployed on traditional OOH formats, but the difference had been the manner in which formats like billboards were creatively used
Laqshya creates OOH visibility for IT Dept's IDS
In Campaigns By Satarupa Chakraborty - October 03, 2016
Laqshya Advertising bagged the creative artwork related to Income Tax Declaration Scheme from the Income Tax Department. The campaign was then rolled out on different OOH formats
Cadbury Maha Pack goes big on outdoor
In OOH News By Satarupa Chakraborty - August 17, 2016
Cadbury Maha Pack rolls out a launch campaign involving traditional formats and innovations through outdoor in Mumbai.
In-store Asia 2016 reaches out to retail fraternity through OOH
In OOH News By Satarupa Chakraborty - August 01, 2016
In-Store Asia 2016, to be held from August 4-6, 2016 at Pragati Maidan, makes its presence felt through traditional outdoor formats and metro rail media in different parts of Delhi.
Datsun redi-GO shines at Mumbai Airport
In OOH News By Satarupa Chakraborty - July 22, 2016
Datsun launches and promotes its new car model redi-Go at Mumbai Airport's domestic terminal engagement zone.
Metro Shoes puts its best foot forward through OOH
In Campaigns By Satarupa Chakraborty - July 06, 2016
As part of their'Find your pair' campaign, Metro Shoes uses traditional media to ambient outdoor formats in nine Indian cities.
Myntra invites fashionistas via outdoor
In Campaigns By Satarupa Chakraborty - July 04, 2016
Fashion creatives on large outdoor formats invite fashionistas to login and shop.
Do the DOOH
In OOH News By Satarupa Chakraborty - June 27, 2016
When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a reality check.
Vodafone includes digital OOH in its 4G campaign in Kolkata
In Campaigns By Satarupa Chakraborty - June 21, 2016
Vodafone 4G's launch campaign in Kolkata saw traditional OOH formats along with metro and bus branding along with LED walls.